An epidemic has brought about earth-shaking changes in everyone's lives, and also added fuel to the already boiling "live broadcast"; the brand's understanding of live broadcast has also evolved from the earliest "promotion with goods" , transformed into a "live show" with richer content and more innovative forms, especially the home customization industry, which is also known as the "leader" that most actively embraces this change.
Wrigley Home Customization 2020 Online Conference
As a professional home customization brand under the Wrigley Group, Wrigley Home Customization has been committed to providing users with full-space home customization solutions, and continues to create comfort through the comprehensive application of multiple intelligences such as design wisdom, production wisdom, and smart technology. Beautiful and wise life experience.
On June 22, “Home Customization Builds the Future—Wrigley Home Customization 2020 Online Press Conference” was successfully held; as the first press conference after the transformation of Wrigley Home Customization, the brand innovatively chose to use online live broadcast In the form of brand upgrade, new product release, 2.0SI system new showroom release, intelligent manufacturing, dealer experience sharing and other useful information, while sharing Wrigley Home Customization 2020 strategic plan with everyone, it also takes everyone into Smart home customized life.
The entire conference was divided into morning and afternoon sessions, attracting nearly 100,000 online viewers. Mr. Xie, chairman of Wrigley Home Furnishing Group, delivered a speech on behalf of the group company. He said that Wrigley Home Furnishing Customization has established a talent team in 2020 to carry out product upgrades, brand upgrades and showroom upgrades, showing a new look and stepping into multi-category integration and full-space customization. A new era of smart home customization!
Zhao Bin, general manager of Wrigley Home Customization Division, clarified the strategic plan for development in the next three years. In his view, in the fiercely competitive customization market environment, it is necessary to clearly define positioning, clarify customer needs, seize market opportunities, and carry out brand development. Upgrade, product upgrade, innovate the multi-category and full-space customization business model of integrated kitchen + whole house customization + full bathroom customization + supporting furniture. Only by firming up new positioning, new strategies, and new models, and breaking through, can we occupy a place in the future customization industry.
At the same time, the deputy director of the Manufacturing Center of Wrigley Home Customization DivisionGeneral Manager Zhao Jiajun comprehensively and systematically shared in the report "The Road to Intelligent Manufacturing of Wrigley Home Customization" to improve manufacturing competitiveness, create the cornerstone of Industry 4.0 intelligent manufacturing, and ensure product quality and delivery.
He Jun, the sales director of Wrigley Home Customization, analyzed the market and consumer groups based on the "2020 Wrigley Home Customization Marketing Work Plan" and explained the marketing strategy and layout of Wrigley Home Customization to dealers across the country.
New products, new showroom, new upgrades
In the afternoon session of new product sharing, Yan Enxiong, director of the Wrigley Home Customization R&D Center, not only comprehensively released the new Wrigley Home Customization products, but also connected to the exhibition hall on-site and invited Ms. Ye Lingju, the editor-in-chief of Sina Home South China, to share with everyone Witness the official launch of Wrigley’s new customized home furnishing products. It is understood that the entire new product series is committed to creating products that are in line with modern popular aesthetics in terms of color matching and design. They are newly upgraded, minimalist, luxurious, fashionable and elegant, paying close attention to details to create a high-quality smart home life for everyone.
Hu Xuwen, manager of the Wrigley Home Customized Display Design Department, combined with the innovative display of "one shot to the end", gave everyone a comprehensive and systematic introduction to the entire Wrigley Home Customized Exhibition Hall, and released the terminal display 2.0SI system; and this system It shows the German minimalist style, strengthens the whole space experience, and highlights the light luxury and fashionable tone of the product.
In the future, this new showroom will also be launched in major terminal stores, allowing users to more intuitively experience the new image of Wrigley home customization.
Bring smart life to users
The new press conference and debut is just the beginning for Wrigley home customization.
Through "live broadcast", a promotion model popular among young people, it also represents the future of Wrigley home customizationWe will also actively embrace the new era, continue to empower the brand through this more fashionable and local way, deliver the new brand image and products of Wrigley Home Customization to users, and also increase users' loyalty to the brand, thereby achieving product The dual purpose of increasing sales and developing the brand.
In the future, Wrigley home customization will also combine humanistic wisdom, design wisdom, manufacturing wisdom and smart technology to lay out the full scene and full ecology of smart homes, and create a variety of multi-functional kitchens + whole house customization + full bathroom customization + supporting furniture. Category integration, full space customization and one-stop complete product structure provide overall smart home solutions and innovate people's living spaces!
(This article is provided by the enterprise)
