Laideli Ceramics: 14 years of ups and downs, strength and warmth coexist

Text/Yang Xiangxiang

In 14 years, Laideli Ceramics has grown from scratch into a professional and powerful ceramics company. Founded in 2006 in Foshan, Guangdong, Laideli has been in business for 14 years this year. Laideli now has three major production bases, covering an area of ​​nearly 2,000 acres. It is one of the few large-scale enterprises in China that integrates scientific research and development, professional production and marketing. In the process of brand growth, Laideli has successively won "Guangdong Province's Contract-abiding and Credit-worthy Enterprise", "Influential Brand of the Year", "Top Ten Ceramic Tile Brands", "Building Materials Environmentally Friendly Product Certification", and "National Key Project Material Selection Recommended Products" and dozens of national or provincial honors.

This year, in the selection of the 2020 "Top Ten Brands of Building Sanitary Ceramics" sponsored by the China Building Decoration Association, hosted by the Material Application Branch of the China Building Decoration Association and China Ceramics Network, Laideli won the heavyweight award-"Ceramic First-Class Brand" due to its excellent strength.

Laideli has always focused on product quality and is committed to providing consumers with high-quality products. In 2020, it officially entered the field of slate. Seize the opportunity to lay out the large slate market: In January, it invested 200 million from Italy Sacmi Group introduced a slate production line capable of producing 3900×1600mm specifications, further accelerating a new round of technological transformation and equipment updates, and promoting enterprise upgrading; in April, the No. 2 slate kiln was officially put into operation; on August 13, the No. Three large slate intelligent production lines were ignited. This large slate intelligent production line has an outer width of 2.52 meters and a length of 330 meters. It can produce products with a maximum size of 3900×1600mm. It is more energy-saving, safer and more stable in terms of operation control. According to Kong Qingtian, deputy manager of brand marketing of Laideli Ceramics,In the second half of the year, Laideli will be in the direction of rock slabs.Increase the intensity.

Lai Deli’s third large slate intelligent production line ignition site

Following the launch of five 1800×900mm Galaxy large slabs in May this year, Deli recently launched two new 1800×900mm Galaxy large slabs, which bring ceramic tile products to the forefront with carefully crafted details and smart designs. Natural beauty.

Laideli Galaxy Slab< /p>

In 2020, Zhou Yan, General Manager of Laideli Marketing, deployed the "Attack Plan" and "Looking for Happy Business Partners" strategic plans, opening a new chapter in Laideli Marketing. From traditional sales to online and offline digital marketing, from Tmall flagship store operation to online live streaming, every innovation of Laideli is a kind of transcendence.

On the occasion of its 14th anniversary, Laideli launched the activity of "The headquarters factory will search with you and witness the most beautiful 'happy home' together!"This is the inheritance and practice of the "happy home" cultural concept advocated by Lai Deli in 2020. During the event, all new and old customers who purchase Laideli ceramic tiles can participate by posting their works of "What does a happy home look like". This event not only mobilized the enthusiasm of customers, but also spread warmth and shared happiness during the release of works.