The era of rock slab 2.0, characterized by “original + reproduction of rare stone textures”, is here. On the afternoon of September 28, a press conference on black technology and China’s original technology crystallized marble slate co-sponsored by Dajing Blue Porcelain was held on the third floor of Crowne Plaza Foshan.
This conference specially invited nearly 150 representatives from the upper reaches of the industry and outstanding ceramic companies to participate. It is worth mentioning that on the eve of the launch, it caused a wave of "commotion" in the industry, and at the launch site, it attracted many technical experts who went straight to the model display area to observe carefully and praise it.
On-site observation and interaction
In addition, this is also the first "technical conference" to be broadcast live online. According to data, the live broadcast received simultaneous participation of nearly 15,000 online viewers. This live broadcast is supported by Tencent Home Furnishing and Intelligent Manufacturing Alliance.
01
Leading experts praise that technology fills gaps in the field
▲Gong Wei, Secretary General of China Building and Sanitary Ceramics Association< /span>
Gong Wei said that the ceramic industry is experiencing unprecedented challenges. At the same time, slate has become a hot product in the industry, setting off a boom in investment, product development, and product application.
Although China is a major ceramic manufacturing country,lack of innovation power has always been a bottleneck restricting the high-quality development of the industry. Coupled with the current intensification of market competition and the loss of manufacturing cost advantages, it has become an endogenous driving force for the innovation and development of the industry.
As a surface decoration material, architectural ceramics have surface decoration technology as their soul. The invention of Dajing·Blue Porcelain’s “crystalline glaze technology” has created a new opportunity for the industryIt has brought significant benefitsand is of great significance to the current iterative upgrade of marble tiles and slate products and the promotion of innovation and development in the industry.
▲Chen Zhenguang, Vice President of Guangdong Ceramics Association
Chen Zhenguang said in his speech that in the development of architectural ceramics, there have been many cases of development, excavation and product application of crystalline glaze. Today, the crystallized glaze invented by Dajing Blue Porcelain has introduced a new material to the industry, especially for rock slabs, which is very popular in the industry.
Chen Zhenguang also praised Dajing Blue Porcelain for its contribution to the industry.
On the one hand, its innovative use of crystallized glaze to achieve the "starry" effect of stone shows that the material has gone a step further. Its launch has enriched the products and also means that it will Give consumers better choices.
On the other hand, crystallized glaze has evolved from the intermittent production of artistic porcelain to industrial application, indicating that the technology has become more mature. If the products are not well protected in industrial applications, the losses will be very large, which shows that we have done a very good job in this regard.
Thirdly, compared with the previous model of independent research and development by enterprises, Dajing Blue Porcelain’s innovative collaborative service method has brought a new development model to the industry and made the entire division of labor more detailed. oriented, operationalized, and supported, it also allows products to be promoted better and faster in the industry.
▲Dr. Yin Hong, Secretary General of Foshan Ceramics Association
Yin Hong said in her speech that Crystalline glaze technology caters to the explosive products of rock slabs and is a new product that is changing the basic ecology of the ceramic tile industry.
And with the iteration of the expressive capabilities of the glaze itself and the substitution of ceramics for various materials, I believe there will be more room for innovation and progress in the future.
Yin Hong returns the confessionIn fact, the release of crystallized glaze technology is of great significance both in form and content. On the one hand, technological innovation has further led to more professional third-party services. For example, this time it is a model where technology and design services serve enterprises at the same time.
On the other hand, the new original technology released this time has promoted the improvement of the entire glazed decoration technology of slate slabs, and has brought third-party services to a new level,making the real From a ceramic industry that relied on imitating Italy and Spain, we have blazed our own path through original products.
▲Pei Xinmei, Professor of Wuhan University of Technology< /p>
Pei Xinmei said that she visited the displayed samples before the press conference, and they were very beautiful like the photos, with the stars twinkling in the vast universe.
It turns out that glitter particles are used to make this, and glitter mica is used.The crystalline glaze technology of Dajing·Blue Porcelain adds high-temperature-resistant crystals, which overcomes the original defects of glitter particles and high temperature resistance, and is especially suitable for rock slabs. of production.
He believes that the product obviously has complete intellectual property rights and has the unique technology of Dajing Blue Porcelain. It is China’s original technology and has subverted the traditional glitter particle technology. At the same time, he hopes Dajing Blue Porcelain develops more new products based on existing technologies.
▲Huang Huining, Vice Chairman of Foshan Ceramic Society
Huang Huining said in his speech that rock slabs are a major development trend at present.
With the release of new crystalline glaze technology, Huang Huining also reviewed the past iterations of "flash" technology in the industry. He said that from the first-generation candy glaze, the second-generation starlight glaze, and the third-generation glitter glaze launched by the industry in the past,the evolution of each generation has made continuous progress in the problem of contamination and the glitter effect on the surface.
In March this year, Tao Lixi promoted the fourth generation“Starry Sky" has also achieved very good results, and at the same time solved the problem of contamination, coupled with the "mica flash technology" of polished crystal tiles that was once popular in the industry.
Huang Huining said,I hope Dajing Blue Porcelain will do better based on these five technologies and lead the development of the entire industry.
▲ Yang Hong, Executive Secretary of Foshan Intellectual Property Association
In her speech, Yang Hong firstaffirmed the contribution of Dajing Blue Porcelain. She said that the "crystalline glaze" invention patent had filled a gap in the field.
This patent integrates one-time firing, high temperature, full polishing, and flash. At present, in China, the ceramic industry is relatively innovative.
Yang Hong further said that the Intellectual Property Association is like a "star scout" and will provide further assistance and services to "good technologies",so that good technologies can obtain better patents and win China Patent Awards. In addition, the Foshan Municipal Government will also provide corresponding funds, ranging from 800,000 to 3 million.
▲Liu Xiaoming (Lao Niu), editor-in-chief of Huaxia Ceramics Network, published a speech entitled " The Battle of Cognition: From European Slabs to Chinese Rock Slabs" Keynote Speech
Today we are all optimistic about slate, but what should we do with slate?
Stone people's thinking when treating slate is to de-brand and materialize it, and only use their own brand. ButLao Niu said that stone thinking can easily lead to rock slabs falling into a bottom-line price war. In the new field of rock slabs, in the future, "only branding will have the opportunity to make small profits but quick sales."
He said that many big brands have launched sub-brands this year, such as Jinpeng, Hanwei, Dongwei, etc., adopting a high-end model through products and services.Fight value war by superimposing services. At the same time, some brands are also taking differentiated market segmentation routes, such as specializing in commercial spaces, and the results are good.
So, Lao Niu said, Although the slate market is still on the B-side, to form a reputation on the B-side and ultimately achieve a brand, products still need to continue to achieve "quality, appearance, and taste" breakthrough. The crystallized glazed marble slate technology released this time is a good example of promoting product upgrades.
02
Crystalline glaze technology released to reproduce the texture of rare stones
Ou Jinye, the founder of Blue Ceramics, explained the original technology "crystal glaze" released this time from three aspects: technology source, research and development process, and technology application.
▲Ou Jinye, founder of Blue Porcelain Creation Ceramics< /span>
The product is based on rare stone. It not only restores the excellent appearance of rare stone, but also uses the continuous reflection and refraction of light under different densities through the combination of materials science and optical technology to form a flashing effect. Reproduces the crystal texture of rare stone, hence the name crystallized marble/slate.
According to reports, the project was officially launched in June 2018, and the first phase lasted nearly a year.
July 2019 to January 2020 is the second stage: process improvement.
A patent application was filed simultaneously on June 25, 2019, and a patent certificate was obtained on September 27, 2019.
Ou Jinye further explained that the biggest reason why the patent was approved in just three months was the "blank field", which means that there was "no case found" before this, and there were no related patent technology cases. For comparison.
According to reports, the "crystal glaze" technology has two major characteristics:
In addition, its production process is mainly divided into two types: wet method and dry method.
Among them, the wet process is mainly used in small and medium-sized specifications such as 600×1200mm, 750×1500mm, 900×900mm, 900×1800mm, etc., while the dry process is mainly used in 800×2600mm, 1200×2400mm, 1600×3200mm, etc. Large formats and thin sheets.
Ou Jinye said that crystallized glaze technology can be well applied to slate products. He believes that the product technology in the current rock slab market is relatively simple, with matte or imitation stone products as the main products. But at present, the texture of imitation stone is not particularly obvious. In addition, the market demand for bright products is increasing. The crystallized glaze process will promote the quality of the rock slab and large slab market and enhance the competitiveness of the product. .
At the end of his speech, Ou Jinye specially thanked Dongpeng, Jin Yitao and Mona Lisa. He said that it was these companies that provided encouragement and support that allowed the technology of "crystalline glaze" to be launched and allow Chinese originals to go out of China.
03
Guest Dialogue: China’s Original Technology Takes a Key Step
In the forum session, Liu Qunhai, chairman of Dajing Ceramics Technology, Ke Qiqi, founder of Blue Ceramics, Dai Ming, founder of Lauder Design, Li Deying, product manager of Jinyitao Ceramics, Deng Sheguang, general manager of Foshan Hope Digital Printing Equipment, etc. The five guests exchanged views on the development history, prospects, originality, and protection of originality of technology. This dialogue was hosted by Liu Xiaoming, editor-in-chief of China Ceramics Network.
Liu Xiaoming: What was the original intention of developing crystallized glaze technology? How do you evaluate the current launch of such a new technology? ?
Liu Qunhai: At least a crucial step forward
The views are a bit different from those of several expert guests. I am more worried that if the quantity of Chinese rock slabs and large slabs is blindly enlarged, they will become just oneSimple copying cannot let a hundred flowers bloom, nor can it meet the needs of consumers.
At first I thought that since I was going to make a big board, I had to capture its soul. So we think that when dry polishing has reached this stage, why do some of them use water glaze instead of dry polishing? Because it is too simple and has no expressive effect.
Our crystallized glaze has been desperately seeking from design to process, whether it can break through the most difficult hurdle, that is, the original effect and its details must be expressed. This is our earliest original intention. Getting to this point is not perfect, but at least it is a crucial step forward.
Liu Xiaoming: Mr. Liu has been very low-key for more than 30 years in the industry, why should he be high-profile this time?
Liu Qunhai: Speak for Chinese originality
I think rock slabs and large slabs are very popular now, but originality in China has not received good soil, so we have to change this phenomenon. On the one hand, it is gratifying that in recent years, machinery companies such as Zhongpeng and Hope have gradually caught up with or overtaken Europe through original technologies. Looking back on process design, the gap is quite far. So I feel that this time I hope that through the "crystalline glaze" technology, I can find my own way and speak for Chinese originality.
Liu Xiaoming: How to avoid vicious competition? How to protect your original technology?
Ke Qiqi: Holding a press conference is to declare sovereignty
There is nothing too mysterious about this technology. As long as you are willing to study it, you will achieve success.
This is also the reason why this press conference is held. It is to let the entire industry, including those involved in technology, production, branding, and marketing, know that the ownership of this technology belongs to us.
At present, it should be the first generation of mature products. Furthermore, "crystalline glaze" is a process technology, and there is still a lot of room for application, including testing in new printing and secondary fabric directions.
Of course, every product has its advantagesAnd shortcomings, it is difficult to achieve perfection when the first generation of this product is launched, and it needs to be continuously upgraded and optimized.
Liu Xiaoming: As one of the participants, from the aspects of originality, innovation and future, What do you think?
Li Deying: Crystalline glaze will be used on furniture in the future
We have conducted small and pilot tests three times since March this year. Currently, a 750×1500mm dark gray product with "crystal glaze" technology has been launched on the market. My understanding of this product is that the original There is no doubt about it.
And one thing that is very worthy of recognition is that the overall trend now is rock slabs. Rock slabs are different from ceramic tiles. The standard visual measurement for slate furniture is 50 centimeters, while the standard visual measurement for floor tiles is about 1.5 meters. Therefore, in the future, the infinite advantages of the "crystalline glaze" technical effect can be discovered at such a close distance on countertops and rock slabs. This is also the reason why it is very important for us to bring it to the market.
To sort out the entire process, here is a summary: "Crystalline glaze" technology is now used on ordinary ceramic tiles, and will definitely be used on rock slabs and furniture in the future. When combined with light at close range, it will indeed produce very good results. effect.
Liu Xiaoming: How to bless marble tiles from the device side to make it closer to natural marble. Have we made any attempts or breakthroughs in technology and research and development in this regard?
Deng Sheguang: Set higher requirements for "high-definition printing"
The application of crystallized glaze technology on the current hot rock slabs indeed brings excellent results. Today we have also seen the shock brought by originality.
Deng Sheguang said that as a device port, Hope Pottery Machine specially developed a model with unlimited channels four years ago to meet the Nobel Prize's demand for unlimited texture printing. Facts have proved that the market does have demand, for example, Xinmingzhu now adds 16-channel digital printing. from hereOn the one hand, it can also be regarded as paving the way for the application of new technologies.
On the other hand, Deng Sheguang believes that since the new technology is applied to the surface of the product, it also means that the requirements for the decorative surface are very high, which in turn puts higher requirements on "high-definition printing": to achieve a precision of one foot. No spots can be seen from a distance, and all artificial traces are removed, leaving it just like real stone.
Liu Xiaoming: From the dual identities of marketer and product designer, how do you view crystallized marble slate? Future application prospects and marketing prospects?
Deming: authoritative, unique and exclusive
The release node of crystallized glaze technology is very suitable for the current opportunity for enterprises and the market to seek differences.
Deming said that while the products, technologies, processes, and even markets and customers of slate are currently homogeneous, the launch of crystallized glaze technology can allow more companies or brands to have some differentiation and high added value. Value-for-money products can widen the gap between more competitors.
On the other hand, combining "crystalline glaze technology" will make the product more competitive, and this technology is currently only promoted and used by leading brands, and this technology is authoritative, unique and exclusive.
Deming further stated that the advantage of crystallized glaze technology is that it can make rock slabs more comparable to natural stone. The future of slate must be customized, it must be through brand channels, and ceramic tiles + slate must be promoted throughout the entire channel in the future.
At the end of the forum, Lao Niu (Liu Xiaoming), as the moderator, expressed his feelings.
Liu Xiaoming: Days without lighthouses require more originality
How much value can crystallized glaze technology increase? Mr. Dai said the increase would be 10 yuan per square meter. I said 10 yuan should not be enough, so the increase would be 20 yuan. Companies that can use the new technologies released today must be brands or differentiated companies in the future.
The Bologna Show, which is the beacon of the industry, may not open next year. In the days when the Bologna Show is not available, we have entered a no man's land. Like Huawei, what should we do if there is no light in front? There is only originality, so speak up for originality., we all work together.
(This article is provided by the enterprise)
