Today is October 18, 2020, and the 35th Foshan (International) Ceramics and Bathroom Expo (referred to as "Foshan Ceramics Expo") opened as scheduled. If you ask what is the deepest impression left on people by the first offline Foshan Ceramics Expo after the COVID-19 epidemic, after a day of non-stop shopping at exhibitions and participation in ceramic company activities, four words popped up in the mind of Zhongtao Jun: One “rock” is hard to finish.
This mainly contains two meanings. First, after the 22nd Guangzhou Construction Expo became Guangzhou's "Rock Expo" and the 2020 Tanzhou Ceramics Expo became Tanzhou's "Stone Slab Exhibition", the 35th Foshan Ceramics Expo naturally became Foshan's "Rock Expo". Expo"; secondly, as a rare professional exhibition for the ceramic industry after the epidemic, this Foshan Ceramics Expo has seen many phenomena that make people want to stop talking.
Next, please follow the footsteps of Zhongtaojun and experience the features and highlights of this Foshan Ceramics Expo.
1
Overall
No more, no less, the popularity is not bad!
Judging from the situation in China Ceramics City and the headquarters base, this Foshan Ceramics Expo did not have the expected crowds of people. Organizers and exhibitors who hope for a retaliatory increase in popularity after the epidemic cannot help but feel worried. Disappointing; but judging from the situation at the Foshan International Convention and Exhibition Center (Huaxia Ceramics Expo City), it can be said that the crowds are surging and the popularity is no worse than before.
Why does this happen? Zhongtaojun believes: On the one hand, the epidemic has not passed yet and building ceramicsThe "cold winter" in the industry still exists, and the popularity of exhibitors and visitors is indeed not as good as before; on the other hand, in recent years, the popularity of exhibitions has become increasingly divided. Online traffic has been divided into offline traffic. Tanzhou Ceramics Exhibition has divided the traffic of Foshan Ceramics Expo. Foshan International Convention and Exhibition Center divides the flow of people from China Ceramics City and the headquarters base, and the headquarters exhibition halls of ceramic companies and brands divide the flow of people from the exhibition.
However, no matter how its popularity is diverted, the Foshan Ceramics Expo is still the "market benchmark for Chinese ceramics and sanitary ware products", especially when the Bologna Ceramics Expo in Italy, known as the "vane for the world's ceramic sanitary ware trends", cannot be held, and China It’s 2020, a year when ceramic people have nothing to follow. Overall, it is commendable that so many people can participate in this Foshan Ceramics Expo when the domestic epidemic has not yet completely passed.
They all make slate, who cares about the ceramic tiles?
As everyone expected, this Foshan Ceramics Expo turned out to be a veritable "rock show".
In the three major exhibition halls of China Ceramics City, Headquarters Base and Foshan International Convention and Exhibition Center, not only a large number of ceramic companies are participating, there are also many stone companies that have entered the field of slate and related supporting companies. Most of them are based on rock slabs. The board is the core display content, forming a competition among thousands of "rocks". In addition to these three major exhibition halls, in the headquarters exhibition halls of many ceramic companies and brands, or in the huge venues rented in luxury hotels at great expense, slate brands with the same name as the original brands or new slate brands have sprung up. A series of smokeless "wars" centered on the rock slabs are getting ready or have already started...
With the upstream swarm of slates, where will the downstream dealers go? Ceramic companies have not yet relied on slate slabs to cross-border large-scale home furnishings. Are stone companies already relying on slate slabs to rob the ceramic industry?
Perhaps, the article "Ceramics Expo is "abandoning" traditional agents" published by Zhongtaojun yesterday can bring a little bit to the ceramic people Inspire. Or maybe dealers don’t need to worry at all: you sell your boards, I sell my bricks, you do your home customization, and I do my wall and flooring. It’s not a life-and-death confrontation in the first place, so why do you have to be in a life-and-death confrontation? Woolen cloth? It’s just that ceramic companies have been too aggressive in following the trend of slate slabs.Power can easily chill the hearts of dealers who are unable to operate rock slabs.
Interdependence and working together.
At the last Foshan Ceramics Expo, the organizers launched three powerful measures: the floor-to-ceiling engineering product experience center and the first "Public Decoration Award", providing one-stop purchasing group services, and creating a ceramic carnival.
The organizers of this Foshan Ceramics Expo not only followed the needs of exhibitors and industry trends, but also set up a slate home furnishing pavilion in the exhibition hall of China Ceramics Headquarters, and further increased the intensity of the activities, which will be implemented during the exhibition. 40+ events including various themes. It is particularly worth mentioning that since the outbreak of the epidemic, the organizers have made a solid foundation for the smooth holding of this Foshan Ceramics Expo by holding an online Ceramics Expo and many other efforts, and have also provided opportunities for countless ceramic companies and brands. Being able to participate in the Foshan Ceramics Expo without spending any money has made an indelible contribution - in fact, it has been this way for so many years.
Therefore, whether the Foshan Ceramics Expo is successful or not is closely related not only to the organizer, but also to many ceramic companies and brands. Both sides are interdependent and should work together.
2
Products
As we all know, Foshan Ceramics Expo is a professional large-scale ceramics exhibition known as "the vane of China's ceramics and sanitary products market". At this time of year, various ceramic companies and brands will launch a variety of new products without any secrets. , dizzying and eye-opening. This Foshan Ceramics Expo is no exception.
First is the rock slab. Yes, it’s Yanban, the “exhibition year-round user” again.
Let’s first take a look at the K gold slate slabs launched by Jinsi Yuma Ceramics on October 17th. Jinsi Yuma Tiles has always been the leader in the field of "K gold tiles". K gold slate continues the product identity of its exclusive product "K gold tiles" and combines multiple processes such as electroplating gold, electro-optical glaze, glitter powder, luminous powder, etc. overlay,The product presents a three-dimensional texture, colorful color differences and high-end luxury visual impact that is difficult to replicate in the industry, leading a new trend in slate.
Golden Silk Yuma K Gold Slate
Tongli Marble Tiles Combining the advantages of marble and slate, we launched marble slate. Its marble slate has a strong texture, crystal transparency and natural light. It is 800×2600mm in size from the upper wall to the top and has a continuous pattern on the ground. It is worth mentioning that the marble slate textures launched by Tongli not only cover popular stone textures on the market, but also innovatively develop a number of unique texture products, such as "Van Gogh Stone". "Van Gogh Stone" adopts the dry grain polishing process and is integrated into the world-famous painting "Starry Moon Night". It is a masterpiece that perfectly combines nature and art.
Tongli Marble Slab
In the exhibition, slate black technology must not be missing. Asia Slate The "Silk Mesh Black" desk utilizes the conductivity and stability of ultra-thin slate to perfectly integrate the wireless charging function and 55° constant temperature system function into it, extending the convenience of study life to the extreme; The "Italian Gray" multi-functional countertop hides the shelves and bar in the countertop through creative cutting. It can automatically lift and open with a single click. At the same time, with mechanical components imported from Italy, the slate extended dining table is created. The tabletop in the middle remains still,Make opening and closing more convenient.
Asia Slate
Unlike ordinary ceramic tiles, rock slabs are mainly used in home customization, so the specifications and thickness of the slabs are crucial. Rock slab brands are well aware of the importance of rock slab specifications and thickness, and will also consider the various application scenarios of rock slabs when launching products. Rock slabs with reasonable specifications and moderate thickness will become an advantage in the field of home customization.
During this Ceramics Expo, Jiangjun Slate displayed slate products with a thickness of 6mm. Since the entire Jiangjun Slate Manufacturing Center adopts Italian Sacmi Continua+ continuous molding technology, it is very flexible in size and specifications and can be customized. Sublimation slate focuses on multiple thicknesses and multiple specifications and directions. The specifications include 530×800, 800×1060, 800×2600, 780×2620, 1200×2400, 1200×2700mm, etc. The thickness is mainly 9 , 12, 15, 20mm. In addition, it plans to produce 3mm and 6mm slate products by the end of the year. Inno's Van Gogh Slate Home has launched a "one to the top" series of products that are more practical for home decoration. There are currently three sizes of 1600×3200, 1200×2800, and 800×2600mm, which are suitable for villa background walls. / Wall, general home decoration living room background wall / wall and bathroom space wall. Shenke Ceramics launches 1200×1200mm square slate slabs suitable for processing into slate round tables. Gaojie Big Rock Slab also launched square rock slabs (1350×1350mm), and also used 6mm bendable rock slabs on the facade of the booth to demonstrate the strong toughness of its products. AndItalian Anati slate has also launched 6mm heat-bendable rock slabs. Its relevant person in charge, Qi Guanjie, said that rock slabs that can be hot-bended must first have a thickness of less than 9 mm. At the same time, the hot-bending process has very high requirements for the quality of the sheets. Original imported ones Only products dare to do this. At present, not many domestic slates can meet the conditions.
General Slate
Sublimated Slate
Gaojie large rock slab
Italian Anati Slate< /p>
In addition to specifications, the thickness of rock slabs has also become the focus, especially 3mm rock slabs. Brands launching 3mm slate slabs at this Foshan Ceramics Expo include Boshi Bo Porcelain, Huayan Pinzhi, etc.
In addition to slate, many new ceramic tile products launched by various brands are also worth a look.
Yujia New Chinese Style Ceramic Tiles launched the Oriental Story series of products, which are made of dry granules and semi-thrown superimposed with candy glaze, fine carving, molds and other multiple processes, becoming a differentiated product with a unique texture that is different from glossy tiles. product. Among them, the shadow series refers to the gradient color that is very trendy in the mobile phone market, and then superimposes the candy glaze process to give the ceramic tile surface a dual effect of gradient + pearlescent.
Mango Tiles has launched antique tiles·2021 new products. Low saturation color brick KS-color porcelain cement series, pure and natural color effect, fusion of pearlescent color and exquisite carving and profound craftsmanship, the craft surface of antique brick makes it have a richer and more delicate presentation in space application performance.
3
Activities
During this Foshan Ceramics Expo, various brand activities such as the opening of new exhibition halls and new product releases can be said to be happening everywhere. Ceramic enterprises all hope to use this nationally watched exhibition to build brand awareness in one fell swoop. Starting from October 15th, the Foshan ceramic circle has been "heating up" rapidly. Below, Zhongtao Jun will take everyone to see the hot scenes in recent days.
On October 15, the Champion Tile South China Marketing Exhibition Center opened in Foshan Smart New City and held a media conference. This old East China brand, which has been established for nearly half a century, has taken off its mysterious veil in the Foshan ceramic circle. It has become another East China brand to settle in Foshan after Rome and Asia. It has caused a sensation inside and outside the industry.
On October 16, Lion International officially settled in the China Ceramics Industry Headquarters Base in Foshan. This can be said to be another event worthy of being recorded in the history of the Chinese ceramics industry. After 18 years of development and precipitation, Lion Ceramics has dominated the northern market; its entry into Foshan this time will play a leading role for northern brands to go nationwide.
The opening ceremony of the new exhibition hall was also held on the same day as Shunxing Slate. Behind the opening of Shunhui Stone Slab's new showroom is the brand strategy upgrade of Shunhui Tile. Relying on the China Slate Research Center, 4.0 smart slate factory, and new slate exhibition hall, Shunhui Ceramics and Slate will create the world's top product purchasing platform, flexible intelligent manufacturing platform, space customization design application, and one-stop operation service platform.
On October 18, Romanario Tiles made its first public appearance after the comprehensive upgrade of the headquarters exhibition hall, and held a "launch event"An exhibition hall tasting with the theme of "New Trend, Creating Extraordinary". On the afternoon of the 19th, the new headquarters of Geshi Ceramic Tile "Dream Appreciator" will also hold a press conference, and its brand ambassador Simon Yam will be specially invited to attend the event. In Foshan last October During the Ceramics Expo, the opening event of the new headquarters exhibition hall of Guanxingwang Ceramics won the most popularity of the exhibition. This year Guanxing Enterprise will once again explode in Foshan with the upgrade of the headquarters buildings of its two major brands, Romario and Geshi Ceramics.
On the same day, Fujian's famous ceramic company Mingsheng Ceramics officially settled in Foshan with the Yinmei Quartz Brick brand, and held the opening ceremony of the new exhibition hall "Bricks See Everything, Bricks Enlighten Mingsheng" at Foshan Huaxia Ceramics Expo City , this is another typical case of brands from other production areas moving closer to Foshan.
On the first day of the Foshan Autumn Ceramics Expo, the opening ceremony of the new exhibition hall was also held by the new brand Tofinio. In the afternoon of the same day, Tofinio's 2,000-square-meter Aesthetics Museum was unveiled at the China Ceramics Headquarters. Its unique facade design attracted many merchants.
On the morning of October 18, the first event of the National Super Wear-resistant Ten Thousand People PK Competition of Foshan Ceramics Expo Station was held at the central entrance of the China Ceramics Expo City. During this Foshan Ceramics Expo, there will be a total of 7 super wear-resistant competitions for Dajiaolu Super Wear-Resistant Marble Tiles, with the first prize in each game receiving a bonus of 10,000 yuan. What are you waiting for? Grind it!
On the afternoon of October 18, the Chinese Designer Carnival-Shanghai International Design Week Foshan Station and the Launching Ceremony of the Craftsmanship Award, named by Qianghui Aitesi Slate, was grandly held at the headquarters base. At the meeting, the Shanghai Design Week rock plate application base was officially settled in Qianghui, which is another feat of the in-depth integration of rock brands and design in the ceramic industry.
4
Visual Chapter
Yu Min, President of Foshan China Ceramics City Group, revealed during the warm-up stage of this Foshan Ceramics Expo that the theme of this exhibition is "New Wave", through the digital wave, trend wave, original wave and channel wave, it will bring a new four-dimensional experience to all exhibitors and buyers.
This is to plan for the right time and act according to the trend. But how many places at this Foshan Ceramics Expo can really reflect the "new wave"? Perhaps, the brand booth that only took three days to build in the exhibition hall can be expressed. The following is the visual content simply captured by Zhongtaojun while participating in two brand activities.
China Ceramics City recommended booth: 1
Bode Precision Building Materials in China Ceramics City Exhibition Hall B02&Huaxia Ceramics City The booth next to the entrance of Ceramic Town
This time, Bode Seiko Building Materials will be present in three halls (Headquarters Base + China Ceramics City + Foshan International Convention and Exhibition Center), and the full product lineup will be strong, including two new trump products " "Bode Ecological Slate" and "Crystalline Corundum Single Forged Stone" were both on display, and there were also displays of slate and crystalline corundum finished furniture.
Headquarters base recommended booths: 2
Drawing Boundary
In my impression, Huajie used to be a brand whose main products were background walls, but now it is defined as “ Slate Customized Home". At the exhibition site, Huajie's slate wash basins, slate smart cabinets/smart wall cabinets and other products are clearly displayed in the space layout, and the digital wave has been recognized.
Boss Porcelain
Boshi Bo Porcelain has always been based on engineering channels, and does not require too much design and application for general display. But in this appearance, it put a lot of effort into its booth and named it the "Rock·New" event theme pavilion. It also launched an ultra-thin rock slab of 900×1800×3㎜ and a piece of Large-sized, large-format products reaching 1200×2700×6㎜.
At this moment, Zhongtaojun has to say: Is the so-called original wave product just rock slabs?
Foshan International Convention and Exhibition Center recommended booths: 9
Big Horn Deer super wear-resistant marble tiles, mango tiles, QD tiles, SKI European imported tiles, Gaojie large slate, Qiankun background, Elizabeth tiles
Yujia New Chinese Tiles
The scene of huge crowds of people has become the standard word for the Huaxia Ceramics Exhibition Hall, but the ceramic tile booths displayed above are also the largest among the three exhibition halls. Fortunately, they have a sense of design, are new and trendy enough, and are worth a try. .
Wanda Xtron Chairman Su Peigui & booth design< /span>
Wanda Xtron, which specializes in bathroom tiles, participated in the exhibition as a separate brand for the first time. Its booth area is 81 square meters, and it is mostly a product display. Su Peigui, chairman of Wanda Xichuang, said: At this exhibition, the bathroom slate slabs will mainly be in specifications (600×800mm, 600×1000mm, 600×1200mm, 600×2000mm, 800×530mm, 800×2000mm, all with a thickness of 15mm). ; In addition, the single-sided slate basin that is mainly recommended has superior performance, so the sales volume can reach 100,000 sets/month. Based on what he saw during the half-day exhibition, he believes that he has chosen the right opportunity to participate in the exhibition. The current goal is to sign 30 (rock slab processing) customers during the exhibition.
Guanzhu Ceramics C-position advertising stand & a sub-brand of New Pearl Group Display space
Squeezing in front of the exhibition hall, Mr. Zhongtao also saw the "tyrannical" people of the New Pearl Group on the road - lined up all the way outside the door.Both sides of the road are advertising display racks for its brands such as Guanzhu Ceramics, Monte Carlo Ceramics, Grace Ceramics, and Samit Ceramics.
A few thoughts:
It is probably because of the impact of the epidemic and the impact of cross-border slate... Therefore, more people in the ceramics industry have become accustomed to urgent "nodes" and are taking their time. The brands that set up exhibitions in the exhibition hall seem to They know how to live in harmony, and no longer have to worry about which company is participating in the exhibition. The volume is too loud, and the placeholder promotion is too abrupt. Brands that have not set up a pavilion to participate in the exhibition will also participate in the exhibition by visiting the exhibition.
In a corner of the Foshan International Convention and Exhibition Center, Zhong Taojun saw an emotional scene: a middle-aged man holding a microphone interestingly repeated: "...the event is not to be missed, everyone is queuing up, They are all paying for it..." This is the expectation of ceramic brands, and it is the same for everyone who spends little or more energy to participate in exhibitions and decorate their booths.
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As the saying goes, there are a thousand Hamlets for a thousand readers, and there are a thousand Foshan Ceramics Expo for a thousand viewers.
What do you think of this Foshan Ceramics Expo? Zhongtaojun has opened the message function. Everyone is welcome to write down their different opinions in the message area, and you can also complain.
It is better to go to the Foshan Ceramics Expo in person to take a look. There are only three days left for this Foshan Ceramics Expo (October 19th-21st), so those who haven’t come yet should hurry up. Don’t worry, the organizers are well prepared for epidemic prevention and control!
