On the morning of November 9, 2020, the signing ceremony for Jucheng Ceramics to enter the China Ceramics Headquarters was held grandly in the conference room on the third floor of the China Ceramics Theater.
Mr. Hu Deming, Vice President of Commercial Affairs of Jucheng Ceramics, Ms. Guan Jieting, Assistant Vice President, Mr. Wu Zhihui, Deputy General Manager of the Customization Business Department, Mr. Liang Shutao, Key Account Director of the Customization Business Department, Ms. Tang Jieming, General Manager of Operations of China Ceramics Headquarters, Ms. Yuan Meiyan, Investment Director, and Market Department Manager Ms. Liu Yi, Investment Manager Ms. Qu Yanhua and their delegation attended the signing ceremony and communicated with Tencent Home, Sohu Focus Home, Ceramic Information, Ceramic Industry News, Ceramic Information, Huaxia Ceramics Network, China Building Materials Network, China Ceramics Network, Intelligent Media friends such as Manufacturing Alliance, China Ceramics Home Network, and Ceramic World jointly witnessed the powerful alliance between Jucheng Ceramics and China Ceramics Headquarters.
Tang Jieming, general manager of operations at China Ceramics Headquarters
Tang Jieming, general manager of operations at China Ceramics Headquarters, said that Jucheng Ceramics, as one of the representative factory brands in the park, has added a "hard-core" landscape to the park with its courage and strength. Amid a series of difficulties and challenges such as the epidemic and coal-to-gas conversion, many ceramic companies have shrunk their operations. Jucheng Ceramics bucked the trend at this time and invested heavily in establishing an Industry 4.0 smart factory to produce mid- to high-end Italian-style high-end ceramic tiles. , in order to enter the construction and ceramics industry strongly. It demonstrates the courage and determination of Jucheng Ceramics. In the future, China Ceramics Headquarters will join hands with Jucheng Ceramics to carry out extensive cooperation in channel cooperation, product promotion, industry promotion and other levels to seek common development!
Hu Deming, Vice President of Commercial Affairs of Jucheng Ceramics
Mr. Hu Deming, Vice President of Business of Jucheng Ceramics, gave us a comprehensive introduction to the overall situation of Jucheng Ceramics from three aspects: company profile, production equipment, and product development direction. He introduced that Jucheng Ceramics has introduced the most advanced Industry 4.0 production equipment in Europe. From factory design to process requirements, it has reached the leading standards of world-class ceramic production bases. With the help of Italian Sacmi, LB, System, AirPower, etc. The intelligent equipment of the world's top ceramic equipment manufacturer integrates the world's most advanced production technology and management to build the production base into China's first Sacmi Industry 4.0 smart factory. In addition, Jucheng Ceramics aims at environmental protection, energy saving and green production, adheres to the principle of independent innovation, strives for product excellence, and builds Jucheng Ceramics into a professional, high-end customized Chinese brand.Original brand.
Signing process
Media interview session
May I ask Mr. Hu, what is the development direction and corporate plan of Jucheng Ceramics in the next 3-5 years?
Mr. Hu: Everyone knows that Italy is the benchmark for the world's ceramic industry. After more than a century of development, the Italian ceramic industry has successfully implemented the model of separation of production and sales, which has had a profound impact on the entire world ceramic industry. For example, the famous Italian ceramic company FLORIM Group, its sub-brands such as REX, CASA DOLCE CASA, CERIM, etc., have all received deep industry recognition and unprecedented success. As an enterprise committed to becoming an industry benchmark, Jucheng Ceramics aims to benchmark against this world-class industry standard. We will truly implement the model of separation of production and sales, and continue to develop and innovate under the endorsement of Jucheng, a powerful production platform. Establish our own sub-brand and marketing channels.
In terms of marketing channels, we will deploy from three major channels:
First of all, we have established a high-end customization division to help our partners develop together through high-quality and high-standard Italian customization models and become the most complete and customer-centered high-end customization center in China.
Secondly, we will also establish a strategic engineering center. Engineering is our strength. Jucheng Group has a strong real estate background, which enables us to better understand the needs of engineering. Therefore, we will not only develop in-depth engineering sector business in China, but also in the Asia-Pacific region. We expect to enter into strategic cooperation with some real estate developers in the short term.
In addition,Jucheng Ceramics will also set up a new retail business and establish a designer channel to keep up with the needs of the younger generation and develop together with the times.
At present, the development of domestic rock slabs is unstoppable. Jucheng will also deploy rock slab production in the future, but it will not blindly follow the trend. At this stage, it is in a period of observation and thinking.
It is understood that the Jucheng Ceramics production base has been ignited on September 20, 2020. Affected by the epidemic and the industry is generally in a downturn this year, why did Jucheng Ceramics choose to ignite and put into production at this time?
Mr. Hu: In the past year, under the epidemic, the ceramic industry has entered a new situation. Traditional ceramic companies have transformed and upgraded, and many companies have begun to enter the field of slate. However, in the high-quality market, especially in China, The market demand for boards is still huge, which gives Jucheng an opportunity to enter the market. We believe that we still have a lot of room to play in the high-quality field of mid-board.
May I ask Mr. Hu, why did you choose China Ceramics Headquarters as the global operations center of Jucheng Ceramics?
Mr. Hu: As a gathering place for high-end ceramic brands in China and around the world, China Ceramics Headquarters has great advantages in industry promotion. More importantly, China Ceramics Headquarters, as the center of China’s ceramics industry, encourages China Ceramic enterprises become bigger and stronger. This time, Jucheng and China Ceramics Headquarters can be called a strong alliance, and it is a win-win situation for both parties.
Taking today's signing ceremony as an example, China Ceramics Headquarters' media concentration and information release as well as future event cooperation, as well as their platform resources, are all important ways to help Jucheng quickly build a brand and spread the word. The purpose of choosing the China Ceramics headquarters this time is to allow our global operations center to better play its role, to fully implement marketing here, and to reflect the strength of Jucheng Group.
Mr. Hu, what is the structure and function of Jucheng Ceramics’ global operations center?
Mr. Hu:The structure of Jucheng Ceramics’ global operations center is as follows: As the vice president of business, I am fully responsible for operating the overall sales. It consists of domestic marketing division, international marketing division, customization division, and empowerment center. Human Resources, Administration and Finance. As the global operations center of Jucheng, we have a 4-story experience center at the China Ceramics headquarters that will be completed soon, where various products and processes will be displayed. At the same time, we will also set up a brand display center, which we call an experience center. The brand display center on the second floor is only open to Jucheng’s partners and implements appointment-based experience, so that our positioning can be more accurate and our services can be more thoughtful.
In addition, the global operations center, as the company's hub, undertakes the important function of connecting factories and customers. It will play a vital role in logistics, operations, market development, empowerment and other aspects.
I would like to ask Mr. Tang, what advantages do you think Jucheng Ceramics has, and what impact will its presence have on China Ceramics Headquarters?
Mr. Tang: As a high-end brand, Jucheng Ceramics not only owns the most advanced Sacmi 4.0 production equipment in Europe, but also has reached the leading standards of world-class ceramic production bases from factory design to process requirements. Based on the experience of visiting multiple factories, the factory built by Jucheng Ceramics is one of the few fully intelligent factories in China, which is what attracts us the most.
Product innovation comes from production, and Jucheng Ceramics strictly controls the details from the production process and raw materials. Therefore, in terms of the layout planning of the entire production system, Jucheng Ceramics has a lot of room for development, and will also lead the market development accordingly.
The presence of Jucheng Ceramics will not only enrich and improve the high-end customized product categories in the park, but also inject new resources into the designer channel. Therefore, China Ceramics Headquarters will promote in the future, including dealers, designers, tooling and other channel resources. Anyone with access can have in-depth cooperation and exchanges with Jucheng Ceramics. I believe that China Ceramics Headquarters and Jucheng Ceramics can go further together.
We look forward to Jucheng Ceramics, which has strong brand advantages, to add luster to the China Ceramics Headquarters Park, bring more innovative products to the development of the building ceramics industry, and lead Chinese brands to the world stage!
