This is an era that extremely needs design
However, the operation of most design companies remains in the workshop mode
Always exhausted and unable to develop normally
More people’s designs stay at the level of style and functionality
Cannot rise to the artistic expression of thoughts
Where is the answer?
Gathering together the most practical and authoritative design managers, design brand planners, furnishing design experts, design humanities explorers, the most representative figures in the southwest sector that cannot be bypassed in the domestic design landscape, famous artists and other teachers, < /p>
We will conduct 3 days and 2 nights of in-depth teaching in Chongqing. The course content covers design, management, branding, furnishings, humanities, art and other aspects unprecedentedly, presenting a gluttonous knowledge hotpot carnival to bring you stable management. The cornerstone is a high degree of awareness of the art of designing life.
Introduction to teachers and teaching content
Qin Si
Vice Chairman of the Culture and Technology Committee of China Building Decoration Association
Executive Chairman of WYDF World Young Designers Forum Greater China
Chairman of Macau Interior Design Chamber of Commerce Greater Bay Area
Consultant, School of Culture and Arts, Macau University of Science and Technology
Consultant, Institute of Asia-Pacific Economics and Management, University of Macau
Consultant of the House of Mercy of Macao Special Administrative Region
Vice President of South China University of Technology Macau Alumni Association
Qin Si doesn’t promote himself much in the design circle, but the big names who know him know that he is the designer who knows how to manage and make money best! He is the all-powerful god in the design world! So awesome? How did he do it?
Teacher Qin Si [Design Management] Course Outline:
Three-dimensional management system knowledge framework
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1. Determine the battlefield | Strategy: market + brand
Only by learning market analysis can you know where the market targets are, understand the differences between your company and competitors, actively respond to market changes, find your strengths in the process of establishing your own label, and achieve market breakthroughs.
2. Form an army: Talent
Specialized division of labor, the more detailed it is, the more refined team operations are required. It is increasingly difficult to survive alone. If the company is to survive, operations and expertise are necessary elements, so the company's important topics are: "operations, strategy, R&D ”.
3. Strong tactics | research weapons: project management and research and development
The R&D system of a design company is the lifeline of continuing to track a field for five or ten years, digging deep from one point to become an expert and unique.
Zhu Meile
Brand Expert
Developer of big brand strategy system
Founder of Dadao Hengmei Brand Management
Brand marketing practitioner in B2B field
For 15 years, he has been focusing on corporate brand operation management, and has experience in marketing planning for large real estate companies, design company market and brand operations, and in-depth professional accumulation. She is good at using forward-looking strategic thinking and international brand operation expertise to realize the interaction of market, brand and marketing through overall creative ideas and practical execution.
In recent years, he has led Dadao Hengmei's brand management to take forward-looking brand positioning as its soul, use strategic brand planning and communication, and creative brand design to establish a first-class brand image for customers in the industry and continue to add value. With the original intention of "letting the world know Chinese design", Daodao Hengmei adheres to value-based service orientation and serves well-known design companies such as Ai Design, Blumeng Design, ENJOYDESIGN, and Zeling Art. It has assisted and witnessed nearly 40 design companies from Enter the "100 million yuan club" and achieve an increment of 1-N in units of "100 million".
Teacher Zhu Meile [Design Brand] Course Outline:
8 key points for brand building and management of design companies
The formula for growing the brand value of a design company from tens of millions to hundreds of millions
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1. The value of brand
2. The growth and ecology of brand marketing environment
3. Phenomena and pain points of brand management in design companies
4. How design companies create strong brands
5. Key points in brand building for design companies
6. Unnecessary pitfalls in the process of brand building
Xue Feng
Taught at China Academy of Art for 17 years
Break away from the China Academy of Art and go south to develop your own contemporary practice
Feel the mood and contemporary context of different cities
The impact of the extension of perceived geographical space on thinking
Teachers Xue Feng and Chen Lin amazed the design circle with their ceiling painting art project at Xinyu Linglong Restaurant in Hangzhou. Nearly 300 people attended the class after their first class in Xi'an.The student adds his personal WeChat account. Teacher Xue Feng has thought about this course outline for a long time and brought you richer information and more practical knowledge.
The times trigger new thinking and the value of art itself. What we pursue is not just updating. The current development of urban new culture and the promotion of artistic lifestyles by the Internet are getting better and better, but they remain true to their roots. Therefore, his specialized design course will lead us to explore how designers intervene in art, how to expand the possibility of combining design and art, and create new visual functions? How to enter the art channel and how to learn from art to be used in design.
Teacher Xue Feng [Artistic Cultivation] Course Outline:
Art & Design
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Keywords: break through limitations, open up limitations, create problems, grasp boundaries, determine reference, individual experience, pay attention to flow, perceive changes, organize context, make decisive choices, dare to try and make mistakes, and upgrade possibilities.
1. Alternative learning to prevent the speed of being eliminated.
2. Look at yourself and draw circles for your thinking.
3. Find your own difference between up, down, left and right.
4. Challenge yourself to create conflicts, generate new thinking and new solutions.
Zhu Tong
Internationally renowned contemporary art curator
Visiting Professor of Sichuan Academy of Fine Arts
Current curator of Nanjing Pioneer Contemporary Art Center
Founder of ywart.com
He has planned projects including "Hazy - the 54th Venice Art Biennale", "Brave New World - the 2nd Nanjing International Art Exhibition", "Future Archeology - the 2nd Chinese Art Triennial", "Writing - the 1st Nanjing International Biennale". Exhibition" and many important domestic and foreign biennales and triennials. He has published many academic monographs such as "Evolution", "Transcendent Dimensions" and "Fantasy".
We have long been committed to the education and promotion of contemporary art and the market. We have successively conducted art education and art business investment courses in many universities including Renmin University of China, Sichuan Academy of Fine Arts, Nanjing University, and Tsinghua EMBA. We are an art major. Renowned expert consultant.
The crossover between art and commerce has served many well-known enterprises and listed companies, such as Tomson Yipin, Poly Culture, China Merchants Bank, Kaisa Group, Shede Wine Art Center, Shanghai Bellagio Hotel and other real estate projects, Financial cooperation, wine brand, commercial space, cultural tourism communication, urban culture, etc. have completed many cross-field business success cases.
Teacher Zhu Tong’s speech topic:
Several key elements to becoming a high-end art buyer
Yu Haoling
Deputy Secretary-General of the Display Art Professional Committee of China Interior Decoration Association
Founder of Sichuan Shangshe Life Design
Design Director of Studio.Y Yu Haoling Design Office
Having been engaged in the interior design industry for 20 years, we are committed to providing exclusive full-case design and customization services for private residential spaces. It has won the Canadian GRANDS PRIX DU DESIGN award and the French GPDP AWARD international design award.
Teacher Yu Haoling’s speech topic:
Humanities and Art in Private Residence Design
Lai Xudong
Modest designers in life
Chairman and Design Director of Chongqing Shiyingchuang Interior Design Co., Ltd.;
Associate Professor of Interior Design in Chongqing University
Vice President of the Interior Design Society of the Architectural Society of China
Registered Senior Interior Architect of China Architectural Society Interior Design Society
Executive Director of Asia Pacific Hotel Design Association
Partner and Chief Hotel Designer of Shanghai Damu Hotel Design Consulting Co., Ltd.
In the past few years, I have always hoped to convey a "moderate" attitude through my designs: from spatial relationships, material use to construction techniques, I strive to be moderate and concise. Not only in design, but also in life. Although it is said that life is short and you need to enjoy yourself in time, everything must be done in moderation. Several things that happened to friends around me in 2019 were all related to "degree", including excessive drinking, excessive staying up late, and excessive fitness exercises. In the end, they all paid a heavy price with their lives. I still feel sad when I think about it now. Therefore, I often advise myself: do everything in moderation, be just right, and look at everything tolerantly. This is what I have been trying to do in life and design in recent years.
Teacher Lai Xudong’s speech topic:
Moderation is the best design
Du Heng
Founder of Yashe Advocacy
Director and Furnishing Art Director of SCD (Hong Kong) Zheng Shufen Design Office
Vice President of Shenzhen Display Art Association and one of China’s top ten soft furnishing accessories designers
Distinguished Instructor of China Academy of Art
Instructor of the Advanced Research Class in Soft Decoration, College of Creative Arts, Tongji University
Chairman of SIID Young Designers Committee
A stickler for artistic, elegant and luxurious style
As a stickler for elegant and luxurious style, Mr. Du is good at using the combination of various materials to explore design by seamlessly connecting Eastern and Western aesthetics. We insist that every space has its soulful artistic elements. The simpler the space, the more powerful it needs. Integrating art into space to think about the scene and find a sense of immersion in the soft decoration scene is an advanced marketing method for thinking about interior aesthetics.
Teacher Du Heng’s course topic:
Furnishing design
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1. Design and Art
2. Color matching of soft decoration design
①Color Basics
②Style matching
③Elements, details and texture of soft furnishings
3. The application of art in soft decoration design
Pang Xi
Founder of Xishe
Xiyan Life Brand Consultant
Design Director of Pangxi Design Consulting Co., Ltd.
Director of the Architectural Society of China Interior Design Branch (CIID)
In 2013, he founded Xishe Living Space. He has long been committed to protecting the essence of life of Oriental literati and poets. He founded Xishe’s elegant and slow lifestyle platform. In the same year, he founded his own independent tea set brand "Xiyan" and engaged in the research and development of independent tea set design products made of recycled materials. Sales, independent research and development and design of products based on sustainable concepts. With nearly 15 years of experience in brand visual design, diverse experiences and cross-border identities, he was awarded the title of China's Top 100 Young Designers in 2014. In 2015, Xishe Space won the Gold Award in the Culture and Exhibition Engineering Category of the 18th China Interior Design Competition (CIID). Selected for the Ander Martin International Interior Design Award in 2016.
Teacher Pang Xi’s course topic:
Design Humanities
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1. Humanities and Art in Design
2. Traditional culture and contemporary lifestyle
ART U Design Class·Carnival
January 4-5-6, 2021·Chongqing
Radisson Blu Hotel, Chongqing
Course Topic
Dream of Design Management｜Display Art Life
Scope of knowledge
Design Management | Design Brand
Furnishing Design | Design Humanities | Art Buyer | Artistic Cultivation
Private residence design｜Commercial design
Teaching staff
Qin Si, Zhu Meile, Xue Feng, Zhu Tong
Yu Haoling, Lai Xudong, Du Heng, Pang Xi
Produced by: Dragon | Cypress | National | International
Undertaken by: China's New Design Youth Oceano Ceramics
Strategic media: NetEase Home, American "Interior Design" Chinese version, Sohu Home, Pacific Home
