Summit
Dealer Summit
2021
New chapter of the brand·Creating the momentum again The 2021 Haosheng Group Dealer Summit was held grandly at the Wyndham Hotel in Gaoming. On this day, Vero family members from all over the country gathered together, the group’s high-level managers, and various cooperative units More than 600 people, including the person in charge and group employees, gathered at the main venue.
2021
04·15
Group Chapter
Luo Wenqiang, Chairman of Haosheng Group, Luo Miaoling, Vice Chairman of Haosheng Group, Du Zhanquan, General Manager of Haosheng Group, Yu Zhaoqi, Production General Manager of Haosheng Group, Zhang Shenghuang, General Manager of Human Resources of Haosheng Group, You, General Manager of Haosheng Brand Marketing Division All senior executives of Junyizhong Group appeared.
At the beginning, Luo Wenqiang, chairman of Haosheng Group, delivered a speech, expressing his expectations for the future development of the group and his gratitude to dealers from all over the country; he also briefly summarized the development history of Haosheng Group. Under the steady rise in the new era, Haosheng The Group will seize the market development momentum in the new situation and use its abundant production capacity to provide the market with more and better living experience.
▲Luo Wenqiang, Chairman of Haosheng Group
Afterwards, You Jun, general manager of the brand marketing division, gave a speech, describing how the "post-epidemic era" has accelerated market reshuffle in the past two years. has laid a solid brand foundation, but under the influence of the global environment and now that the country is strong and facing attacks on the industry from other countries, Haosheng Group has been at the forefront of the manufacturing industry for more than ten years. Its major brands should work together to survive in complex situations. In the current market environment, we will continue to work with dealers across the country to create a world brand of "intelligent manufacturing in China".
▲You Jun, General Manager of Brand Marketing Division
This annual meeting not only brought direction and policies to dealers across the country, but also brought blockbuster news about the strong cooperation between the group and Rural Commercial Bank. The two parties will carry out in-depth cooperation through the integration and innovation of intelligent manufacturing of building materials and financial services. , and actively explore diversified innovation methods. Adhering to the concept of "science-driven innovation and providing natural human settlements", Haosheng Group is committed to creating a more competitive product pipeline and developing more and better innovative series of products to meet the unmet human settlement needs of users across the country.
▲Strategic Cooperation Signing Ceremony
The second most important agenda of the group's annual meeting is about innovative service capabilities, namely the "Clear Clearance Project" to improve the end-user consumption experience and the new billing system "Xi Jian" to improve dealers' convenience in picking up goods. .
European standard micro-seam paving empowerment
Yao Shuixing, the person in charge of the package cleaning and pasting project, explained the package cleaning and pasting service, saying that the construction services at the back end of the ceramic tile industry chain have increasingly become the engine driving the sales upgrade of ceramic tile brands. Baoqingtie advocates European standard construction services, integrating construction material certification and output, construction services and supervision, and Internet platforms. It deeply integrates high-quality craftsmen and high-end construction accessories and tool systems, and uses European standardized construction services and Supervision process to provide consumers with safer and better overall solutions for European standard ceramic tile construction services.
Smart billing system empowerment
Then, Lu Benhua, the person in charge of the new billing system Xiejian APP, gave a report and explanation.As the brand-new billing system of Haosheng Group, the system has functions such as "independent goods inspection", "payment inquiry", "business notification", "corporate news", "order tracking", "one-click delivery", "delivery management" and so on All can be solved with one click, allowing dealers to manage the transaction process more easily during the process.
2021
04·15
Group Appreciation Dinner
In the evening, the Haosheng Group's thank-you dinner kicked off. All the Haosheng family members gathered together to celebrate yesterday's brilliant achievements and look forward to the bright future of the company.
Every bit of progress of Haosheng Group is inseparable from everyone's joint efforts. The dinner was held to reward the dealer representatives and pioneer models with outstanding performance in 2020, and thank them for their strong support and hard work.
The dinner was held to celebrate the birthdays of those who were born in April. The brand also carefully prepared wonderful performances for dealers, which were brilliant and the atmosphere was lively... The dinner ended successfully in a cheerful and joyful atmosphere.
2021
04·15
Brand article
In the afternoon, the "Win-Win New Ecology" 2021 Vero Brand Summit was hosted by the Vice President of Vero Eco Brick Manager Wang Sheng, Product R&D Director Gong Chengwei, and Space Design Department Manager Peng Xianglingtitle, and conduct detailed analysis and explanations on brand positioning planning, channel innovation, investment model, product marketing, and terminal empowerment in 2021.
01
Brand positioning planning
▲Vero Brand Deputy General Manager Wang Sheng
Mr. Wang brings you "Brand Strategic Positioning in 2021". In the post-epidemic era, consumer groups are transforming and in the upgraded market, Vero Eco Brick has further upgraded and iterated in the dimensions of strategy, products, services, and models, continued to develop functional and professional brand development, and is committed to creating a characteristic green and healthy home brand in the home furnishing field.
In 2021, we will take the new generation of ecological bricks "ecological healthy marble" as the core, and continue to make efforts from the aspects of products, marketing, activities, promotion and publicity to strengthen the green and healthy brand IP. Under the trend of short videos, Vero will continue to increase its publicity efforts and will also enrich communication channels and add platforms such as Douyin, Xiaohongshu, and Weibo to empower the brand, increase the exposure of the brand and products, and gain more traffic. Achieve a win-win situation for manufacturers.
02
Terminal store standards
▲Peng Xiang, Manager of Space Design Department
Peng Xiang, manager of the space design department, said in the "Terminal Store Standards" that product display is the primary productivity, and the display of terminal stores is the most effective carrier for establishing brand image IP, so it is particularly important. From the large space design to the small terminal store, we strive to support Vero's functional, healthy and professional development path and create a truly modern, ecological and healthy home building materials store.
03
Annual Product Planning
▲Product R&D Director Gong Chengwei
Product R&D Director Gong Chengwei's "2021 Product Plan" will begin to reorganize and integrate the three major gradients of image products, main products and channel types in 2020, gradually forming a unique product approach. Seize the high-end consumer market with image products; meet the needs of the new generation of consumer groups with more diversified and complete main products; channel products are used to expand channels such as centralized engineering procurement and assembly companies.
03
2021 new product release
In the new product release process, Ecological Healthy Marble 2.0 once again iteratively evolved its colors and bright anti-slip technology - all colors are derived from rare luxury stone blueprints, and are hand-in-hand with the original designs of well-known Italian designers. In the original 600*1200, 900 *Based on the 1800 specifications, the 800*2600 large-sized stone slabs have been launched to achieve 5 major quality upgrades and 6 major process iterations, so that the product's appearance and practical performance can be perfectly combined to meet the needs of the high-end consumer market.
05
New product value-added subscription
At the end of the meeting, Mr. Wang announced a huge value-added policy for new products. The value-added effort was very strong, making all the dealers feel full of sincerity. After learning about the brand's new direction and plan, all the dealers were full of confidence. The atmosphere during the value-added subscription session was extremely hot, and orders were sold out one after another. There were long queues at the on-site financial card swiping area, and many dealers spent millions on orders. Pushed the activity to a climax.
upgrade
New exhibition hall upgrade
2021
▲ First row of leading guests (from left to right): Luo Yanqing, general manager of Haosheng Enterprise Financial Management Center, Luo Miaoling, vice chairman of Haosheng Enterprise, Dr. Yin Hong, secretary-general of Foshan Ceramics Industry Association, Chen Huan, president of Guangdong Ceramics Association , Gong Wei, Secretary General of China Building and Sanitary Ceramics Association, Luo Wenqiang, Chairman of Haosheng Enterprise, Du Zhanquan, General Manager of Haosheng Enterprise, You Jun, General Manager of Brand Marketing Division, Liu Yong, Secretary General of Circulation Branch of China Ceramics Association, Materials of China Building Decoration Association Liang Hongyu, Secretary-General of the Application Branch, Yu Zhaoqi, General Manager of Haosheng Enterprise Manufacturing Division, and Zhang Shenghuang, General Manager of Haosheng Enterprise Human Resources Administration Center
On April 16, the Haosheng Group’s new exhibition hall upgrade ceremony was held grandly at the group headquarters with the theme of “New Chapter of the Brand and Re-creating the Trend”. Luo Wenqiang, Chairman of Haosheng Group, led the group's senior management, a number of industry figures and industry media to attend the event to witness the new development journey of Haosheng Group.
▲Luo Wenqiang, Chairman of Haosheng Group, delivers a speech
Luo Wenqiang, chairman of Haosheng Group, delivered a speech, saying that Haosheng Group has gradually developed into an influential and competitive modern construction ceramics group. Redefining, upgrading and iterating the brand, proactively embracing changes, delivering quality with integrity, staying true to the original intention, and innovative development are the cornerstones of the long-term development of Haosheng Group. I would like to express my heartfelt thanks and gratitude to governments at all levels, dealers across the country, and all colleagues. wish.
▲Du Zhanquan, general manager of Haosheng Group, delivers a speech
"New chapter of the brand·create new momentum" The new upgrade of Haosheng Enterprise Group's exhibition hall in 2021 is a new milestone on the development road of Haosheng. In the near future, Haosheng Group will surely become more prosperous and stronger. Du Zhanquan, general manager of Haosheng Group, said that in the future, Haosheng Group will adhere to its consistent business philosophy, use first-class services, good reputation, and modern management business models to strive to create better economic benefits, become self-development, pioneering and enterprising, and strive to Be at the forefront of the industry and build an intelligent, green and modern ceramics group.
▲You Jun, General Manager of Brand Marketing Division
You Jun, general manager of the Brand Marketing Division of Haosheng Group, said that there are three elements for successful brand transformation: the right direction, firm determination, and strong execution. The stunning presentation of the upgrade in the headquarters exhibition hall, with the unique characteristics of the brand, is the best reflection of the success of the upgrade. We recommend that everyone go to the new exhibition hall to witness it.
#Guest Speech#
The important guests present this time include Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association, Chen Huan, President of Guangdong Ceramics Association, and Gong Wei, Deputy Secretary-General of China Building and Sanitary Ceramics Association. They also expressed their appreciation for Haosheng The group’s expectations for future development.
▲Gong Wei, deputy secretary-general of the China Building and Sanitary Ceramics Association, delivered a speech
As a large-scale production group in the building ceramics industry, Haosheng Group will take advantage of the trend in 2021 to effectively lead with strategic thinking, global vision, and continuous innovation, highlighting the big-name pattern. Dealers must transform and upgrade from the past extensive development to a specialized and refined development model, adapt to the new market environment, keep up with the pace of Haosheng Group manufacturers, innovate and develop, and jointly face the market. Gong Wei, deputy secretary-general of the China Building and Sanitary Ceramics Association, said that the China Building and Sanitary Ceramics Association will continue to pay attention to and support the development of Haoshengji Group, strengthen the group's brand competitiveness, and promote the good development of the industry.
▲Dr. Yin Hong, Secretary-General of the Ceramic Industry Association, delivered a speech< /span>
Dr. Yin Hong said that today, Haosheng Group has launched a comprehensive innovation, allowing the industry to witness that Haosheng's development has reached a new level.
▲Chen Huan, President of Guangdong Ceramics Association, delivered a speech
Gong Wei, secretary-general of the China Building and Sanitary Ceramics Association, said that the industry has now transformed into an era of standardization, green environmental protection, and intelligent manufacturing. As a large modern group in the building ceramics industry, Haosheng Group has newly upgraded its three brands, moving forward hand in hand, constantly innovating and developing, realizing multi-dimensional marketing, and promoting the healthy and comprehensive development of the industry.
Then the guests and leaders cut the ribbon
Awaken the lion, dot its eyes and pick green flowers
The new opening ceremony of the exhibition hall ended successfully!
Conclusion
▲"Brand New Chapter·Re-creating the Trend" Group Photo
With the strong support of Haosheng Group, Vero Ecological Brick relies on a new model, a new product camp, The successful iterative upgrades such as the new ecological pavilion have won another key and exciting step for the brand's functional and professional development. Vero Eco Brick will continue to adhere to the brand concept of "healthy living", unremitting pursuit, pioneering and innovative, and provide users with Build an ideal human settlement, commit to the development of green and ecological cities, and bring a better life to every family.
