Design, innovation, and application create a new era for life. Behind all artistic creation, there are many thoughts and measurements. We see the final presentation of the design and pay more attention to the culture and stories behind the design.
1. Why"Half art and half life"?
FAENZA brand inherits the artistic gene of Italian Brutalism. It has been positioned as a high-end bathroom brand since its establishment. In the development process of the past two decades, FAENZA has taken "design as the "Born with love" is the brand definition and has won wide recognition in the market, and has become one of the leading brands in the sanitary ware market in China. However, in the promotion of high-end branding, it has not achieved the strategic expected goals.
In 2018, Mr. Huo Weichao served as the general manager of FAENZA Sanitary Ware Division and began to truly take charge of the development of the FAENZA brand. Mr. Huo Weichao has a long-term background of studying and living overseas, and is deeply He is well versed in the humanities and culture of many regions in Europe and the lifestyle of high-end circles, as well as his keen insight into the international market. He is very timely integrated into FAENZA's current development process, allowing FAENZA to truly focus on the brand's high-end and international strategy. Pushing.
Mr. Huo Weichao, General Manager of FAENZA Sanitary Ware Division
In 2018, Mr. Huo Weichao began to rethink, what has the FAENZA brand accumulated in the past development, what should be retained in future development, and what should be abandoned? Which group should the FAENZA brand serve? What are their characteristics? What should the FAENZA brand focus on now? What kind of brand will FAENZA be in the next 5 to 10 years?
In 2019, Mr. Huo Weichao gave a clear definition of FAENZA brand as "half art and half life".
"Half art, half life" not only represents FAENZA's art history, but also represents the high-end lifestyle of FAENZA's user groups. Integrate art into every corner of life, design and create every product and space as a work of art, and carefully carve every detail, just to satisfy the ultimate pursuit of quality of life by the elegant and luxurious class, and lead life with art , design life with art.
Elegant luxury class, they have extremely high requirements for their life and work, and are not simply satisfied with material enjoyment and wealth acquisition.
They are willing to pay higher consumption for the cultural and spiritual concepts behind the material. What they pursue is more of the unity of material and spiritual. For them, home is not only a place of living, but also a beautiful space integrating life, ecology and art. Therefore, they are willing to invest more in creating a high-quality living environment.
FAENZA's brand mission is to provide products and services that integrate art and life for the elegant luxury class, and lead an international artistic home lifestyle. In the past three years, under the leadership of Mr. Huo Weichao, FAENZA has successfully completed a key upgrade as a high-end art lifestyle brand. In the next five years, FAENZA will build into the world's most design and artistic international home lifestyle brand. To this end, Mr. Huo Weichao released Faenza Strategy 2.0 in April this year, systematically and clearly deploying the core work for the next five years to create artistic life at an international level.
2. Why choose to conduct cross-border cooperation with international designers?
In the history of brand development of FAENZA, which originates from art and is loyal to art, we have continuously pursued artistic innovation, starting as early as 2007 In order to cooperate with international designers, FAENZA has established a designer co-creation platform around "artistic home life" and has currently cooperated with many designers and design companies such as Yang Mingjie, Leonid Krykhtin, Emiliano Onesti, and Singapore Blakk. Create projects such as joint space, product design, and exhibition hall design.
Art is more than one aspect, and design can exist in many forms. We select designers from around the world who are consistent with FAENZA's "half art, half life" brand concept to jointly create artistic products and spaces. We believe in the power of design, and we also hope to show the world that designers are involved in the design conception and creation process. The story behind. Only by deconstructing art can we better evolve life.
3. Why launch the micro-documentary "Deconstructing Art, Evolving Life"?
Faensa's life philosophy of "half art, half life" is essentially in line with the taste of high net worth (elegant and luxurious people) for the details of life. The pursuit of satisfaction. People's demand for artistic life is actually the trace of life taste in the details of home, the spatial mapping of social and psychological needs, and the reflection of self-identity in choice orientation. FAENZA hopes to use art to achieve people's taste in life and use taste to evolve people's needs for space.
FAENZA The high-end residential space concept of life is passed on to more consumers who have tasteful requirements for life. Through the creation of theme co-branded spaces, the transmission of concepts and attitudes, and the construction of high-end home R&D and creation ecology, we create the top-level integration of the industry chain and achieve consumer satisfaction. Good life.
FAENZA In the second season of the micro-documentary "Deconstructing Art Evolves Life" by FAENZA
HBA asThe leader in the hotel interior design industry ,HBA Hess Bednar has been a The most trustworthy quality assurance in the hotel design industry
Shangri-La Hambantota Golf Spa & Resorts Shangri-La Han Bentota Golf Resort
NUO Hotel Beijing
Crowne Plaza Tainan
Xuhui ASE Mall, Shanghai, China Xuhui ASE Mall, Shanghai, China (Complete)< /span>
Vin Pearl Resort, Hoi An, Vietnam (Completed)
asStudio HBN < /span>| Mr. Li Ying, the executive partner of Heshiba, returned to China in 2010 and led Heshiba China to grow from 10 people to 150 people, making Heshiba China the fourth largest design office in the world. FAENZA, as a high-end living art bathroom creation brand, has been included in Studio HBA | Heshi Product library.
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ExceptStudio HBA | Mr. Li Ying, Managing Partner of Heshi In addition, FAENZA
4. The second and first seasons of the micro-documentary "Deconstructing Art Evolves Life" will have What are the differences?
Every designer has a different understanding of design and life, and their designs are presented in different ways. Not the same. The first season of the micro-documentary "Deconstruction Art Evolving Life" is oriented by international industrial designers, while the second season is oriented by top international hotel design institutions and designers. Guided by teachers, we deconstruct the new facade of art and life, integrate the real experience of each designer, and constantly propose proposals for art and life. This will be the new season of "Deconstructing Art Evolving Life".
5. What will FAENZA bring to users?
The progress of the times cannot be separated from the promotion of design. The birth of every art product, the creation of every artistic living space, and the creation of every sense of life ritual are the evolution of life. The future of life will be answered by design. For the ideal state of artistic life, please go to FAENZA together.
"Art is the most gorgeous output of all human explorations of the world and self." History has precipitated the cultural imprint of human beings, and time has given art. Eternal vitality. FAENZA methodEnsha reflects on the design heart of the master and testifies to the true story of the integration of art and life. Please stay tuned for the second season of the FAENZA
