From May 26th to 29th, the 26th China International Kitchen and Bathroom Show (KBC) opened grandly in Shanghai. As the world's top kitchen and bathroom event, KBC has broken the 24-year consecutive exhibition record. Compared with the canceled Milan exhibition in Italy and the ISH Frankfurt exhibition, the relaunch of the Shanghai Kitchen and Bathroom Exhibition in 2021 after a 2-year absence has a great impact on the industry. The kitchen and bathroom industry in China and even the world is of strategic significance.
This exhibition attracted nearly 1,500 well-known brands and manufacturers from all over the world, including Germany, France, Japan, the United Kingdom, the United States, and Australia, to participate. Many of them were displaying and releasing new products and new technologies brought by industry leading brands. Deduced the new development trend of the industry to the public. As a leader in new domestic products for sanitary ware and an expert in smart sanitary ware, Hengjie made its debut as scheduled with Hengjie’s new smart products represented by the smart R series and integrated bathroom solutions.
Plan the bathroom space in advance for the 3.0 era
In this exhibition, "quality, technology and innovation" are still the three key words of Hengjie's exhibition. Different from traditional bathroom and home furnishing brands that display a large number of suites and styles at the exhibition, Hengjie chooses to use a large number of product technologies Show more hard-core and professional strength to the industry. In the exhibition hall covering an area of 800 square meters, Hengjie uses multimedia technology and interactive devices to demonstrate its professional sanitary ware manufacturing technology in a professional and interesting way, creating an immersive viewing space.
Among them, the R series intelligent all-in-one machine is still the star product of Hengjie’s exhibition area. The smart R series represented by R11 has not only become lighter and simpler in appearance, but also won the 2021 Red Dot Design Award before being launched. At the same time, it has been upgraded again based on the three core functions of "rinsing, washing, and sanitation", including the four core technologies of "human-computer interaction, constant purification and sterilization, water purification energy, and intelligent cleaning", which fully explains the product design and high-end The perfect combination of technology, and this is also the second appearance in KBC after the debut of AWE.
Today, China has leapfrogged the upgrade from the Bathroom 1.0 era (meeting basic washing needs) to the Bathroom 2.0 era (the addition of wet and dry partitions and intelligent bathroom products), and has now moved to the Bathroom 3.0 era (from product breakthroughs to space, providing a complete set of Professional bathroom space solutions) step into. Among them, the technological and product innovation of toilets has a representative significance for the upgrade of the entire bathroom space.
Looking back on development, Hengjie has always closely followed consumptionIn response to the changing needs of consumers, the super cyclone toilet was launched in 2011 and became the first company in the industry to make the siphon toilet 3.5L; in 2017, the Hengjie Double Q series was launched and became the first in the industry standard of "smart toilet" Drafting unit; by 2020, the industry's first "Bathroom Space Antibacterial White Paper" will be compiled jointly with the Antibacterial Industry Branch of the National Health Industry Enterprise Management Association. Hengjie's pace has always been accelerating with the changes in the market and consumer needs. While maintaining excellent product quality, it continues to innovate original technology and maximize the innovative spirit of Chinese brands. Now the release of the R series smart all-in-one machine in 2021 will surely become another innovative smart toilet that leads the industry in the bathroom 3.0 era.
Just as Ding Wei, CEO of Hengjie Group, said in an interview with the media at the China International Kitchen and Bathroom Exhibition, "If you want to have a position in China's large bathroom market, you must adhere to productism and must Technology is leading. But technology must solve industry problems, solve consumer pain points, and further improve consumers’ consumption experience. Technology cannot be used for the sake of technology.” Therefore, every new product launched by Hengjie is like a mirror, showing that it can truly make a difference. Bathroom solutions that solve "the pain points and actual needs of Chinese families and consumers".
In addition to the much-anticipated R series of intelligent all-in-one machines, Hengjie also divides them into different themed exhibition areas based on product categories, Hengjie technology, and bathroom space. The simple and elegant style, humanized layout, and vivid scene display convey the The image of Hengjie intelligent bathroom expert and the accumulation of original technology.
From product breakthrough to space, one-stop bathroom space customization solution meets personalized needs
For consumers, the arrival of the Bathroom Space 3.0 era means that consumers are no longer limited to the demand for a single product, but have crossed over to the demand for the entire bathroom space. For the industry, in recent years, with the joint efforts of China's sanitary ware industry, the smart sanitary ware category has made significant improvements in terms of product research and development and market penetration. However, the problem of product homogeneity has become increasingly serious. When single-category bathroom products develop to the extreme, they will inevitably extend to customized bathroom space solutions to meet the growing individual needs of consumers.
Therefore, for bathroom brands, they should not just focus on solving product problems, but more should shift to the improvement and solution of the entire bathroom space. This is not only the combination of "products and products", but also "from production to production". Closed loop of "on-sale and delivery".
The sanitary ware industry is special. What companies provide is "products + services".Dual delivery of "services". Among them, in addition to pre-sales consultation and design, services also involve installation and after-sales, and "delivery capabilities" are services that consumers can directly experience at the terminal, which need to be more professional and standardized. . Take the customization of bathroom cabinets as an example. Each household must come to measure the room and deliver it in a personalized manner. The emphasis is on speed and quality of delivery, which forces the factory to transform its service.
For Hengjie, in the process of providing professional integrated bathroom space solutions, "product experience" is certainly important, but what is more challenging is "service experience". Ding Wei said: "In terms of services, Hengjie insists on 'no outsourcing or outsourcing' and ensures that service personnel are professional. Only by conducting refined management of service personnel can we walk on 'two legs' in the future."
At this exhibition, Hengjie's fully customized bathroom cabinets made their debut. Through bathroom cabinet customization, they further enhance their local transformation capabilities, from light customization in the bathroom to real overall transformation. Ding Wei said frankly: "Although basic materials have advantages, Hengjie's bathroom cabinets used to be mainly standard cabinets. Customized cabinets will be launched in the second half of this year, gradually entering the era of 'personalized service'."
The rapid development of China's bathroom industry is inseparable from the persistence and innovation of generations of "bathroom people". How can we continue to lead the development of the industry and become the number one brand in China's sanitary ware industry? The answer given by Hengjie is: "To achieve the ultimate product experience and service experience. Continue to invest in R&D funds, talents, and systems, insist on making products from the perspective of consumers, provide down-to-earth services, and conscientiously build a good brand." "For Hengjie, what we stick to is the original intention of "treating products as works", and what we innovate is the research and development and upgrading of "technology and products." In the future, Hengjie will continue to maintain the "heart" normality under the new environment and new pattern under the guidance of the core values of the "Four Satisfaction" brand, and promote the sustained and rapid development of China's sanitary ware industry.
