▲Wang Yinling, general manager of Huaian No. 1
No.1 was established in 2014. Wang Yinling and Wang Zong were one of the first batch of dealers to join No.1. They worked hand in hand with each other for seven years and continued to advance.
In these seven years, Mr. Wang has gone from confusion to understanding destiny. She is open-minded, humorous and kind to others. These seven years have been seven years in which Mr. Wang and No. 1 have accompanied and strengthened each other. Mr. Wang’s growth, maturity, and success in these seven years is also the epitome of No. 1’s outstanding development in the past seven years.
Q1: What is the opportunity for you to cooperate with No.1?
I entered the ceramic industry very early, but before I was an agent for small "brands", small "brands" would encounter many problems. They were busy dealing with customer complaints every day. To put it bluntly, they made little money and it was so hard.
Later I found that we still need to build a brand, and this brand must meet the following requirements: it must be good enough and beautiful enough so that customers can take a fancy to our products at a glance; product quality must be guaranteed to reduce customer complaints. ; The product's profit margin should be high and the price can be sold.
In 2014, No. 1 was in a hot spot. After a comprehensive inspection, No. 1 satisfied all my requirements very well: No. 1’s products are very beautiful, with high-quality raw materials, different processes, and relatively good positioning. High-end, so for us, selling bricks is a very simple matter. And No. 1, just as we expected, has been developing vigorously, and can take advantage of the trend when it comes.
Q2: I heard that Mr. Wang always keeps up with the pace of product upgrades at our headquarters. Now the No. 1 structure is relatively rich, with new processes and new categories added. What do you think of the No. 1 product system?
Yes, we are relatively positive about No.1’s upgrade measures. Last year, our store was the first to renovate a marble model room. Whenever new products come out, I will actively sample them to provide customers with more choices. Compared with previous products, the evolved marble and natural master color textures are richer and have better anti-slip performance. Since the introduction of samples, sales have increased significantly, and consumer recognition is still relatively high.
The product structure of No. 1 is relatively rich, allowing consumers to have more choices; and Evolution Marble, Nature Master, etc.The product series is very distinctive. Designers and customers all recognize and praise our products. They feel that using our products can give them the feeling they want. We are very happy to be recognized by everyone.
▲Evolution marble product application effect display
Q3: How is the sales situation of No. 1 in Huai'an, and what is the response from consumers?
Our No. 1 sales performance in Huai'an is still good. We mainly do high-end villas and high-end real estate projects, so the unit value is still quite high. On average, each order is about 50,000, and classic products can reach 30,000. High-value products It can reach hundreds of thousands. In the field of high-end ceramic tiles in Huai'an, No. 1 is one of the best brands. We hope to be able to be in front of others and feel particularly proud because we are from No. 1.
▲Huaian No. 1 design high-end villa case
Q4: How did Mr. Wang achieve such great results?
In terms of channels, we pay more attention to designer channels and referral channels from old customers. In the early stage, we entered the ceramic market as a home decoration company, so we paid more attention to design channels. Through cooperation with designers, we improved the height of our brand and the single value of our products. Product design capabilities and complete services are the key to our cooperation with designers. important factor in multiple collaborations. With its solid product advantages and a series of activities such as channel classification maintenance and designer salons, more than half of the designers who have cooperated with it have become No. 1 "iron fans".
The old customer channel is mainly maintained by ourselves. We usually keep in touch with customers to maintain customer relationships.
▲Huaian No. 1 design high-end villa case
Q5: Mr. Wang, your sales performance is so great and your channels are so mature. Do you have any secrets?
The secret is service! Now is the era of striving for service. The local high-end field continues to grow, so service quality must keep up! In the store, we adhere to the principle of service first. We will buy snacks and fresh seasonal high-end fruits every day to receive our customers. We are willing to spend money for our customers. At the same time, our store will always have some commonly used medicines. , prepared for emergencies, and can also give customers a warm feeling when they are unwell, so that customers can feel that they are respected at any time and can take care of their feelings at any time. Before the customer leaves the store, we also Will give some small gifts to customers.
At the same time, we have improved service awareness in the after-sales process, strengthened service quality, and opened up the entire service chain from front-end sales of ceramic tiles to back-end construction supervision and management. We will establish a decoration group to understand the customer's decoration progress, and at the same time maintain a sense of activity in the group to attract customers' attention at any time. After the design drawings are issued, we will also make a plan as soon as possible to confirm with the customer, and we will also provide follow-up Free after-sales service including replenishment and returns. By communicating with customers, we can roughly judge the customer's spending power. We can also make better adjustments and have a better grasp of tracking customers. After the handover is completed, we will not withdraw from the group. On the one hand, we can expand our own channels, and on the other hand, we can use it for daily publicity in the circle of friends.
▲Huaian No. 1 design real estate project case
In so many years of cooperation, Mr. Wang and No. 1 trust each other and have become like the closest comrades, sharing joys and sorrows together, growing together, and becoming better and better together!
