2020 is a new dividing point for the home decoration industry. A large number of decoration companies have left the market, and many other industry giants (Alibaba, real estate and property companies, and home building materials companies) have entered the market. The pattern of the home decoration industry has undergone new changes. Looking at the entire home furnishing environment, there is no doubt that Internet + New Retail has become the main theme of the home decoration industry in 2021. It is a required course for all ceramic companies. Embracing Internet + New Retail is equivalent to embracing the future development trend of the industry.
As early as 2013, Oceano Ceramics joined hands with technology giants such as IBM, Huawei, and Alibaba Cloud. The Dayun Shang Project was established and invested heavily to independently develop a series of operation service systems, providing consumers with considerate and considerate services from house type cases, material selection assistance, effect preview, scheme design, construction drawings, logistics tracking, genuine product verification and other processes. Convenient service and experience.
On July 23, 2017, Oceano joined hands with Tmall to open Oceano’s first ceramic tile O2O new retail flagship store in Chengdu, Sichuan. The flagship store has established a digital ecological chain and scenario-based consumption experience from "virtual home" to "real home" by fully using VRHome, 3D cloud design, CRM, big data and other tools, opening a new model of ceramic tile retail consumption.
Oceano joins hands with Tmall to develop a new model of spatial contextualized experience consumption for ceramic tile O2O retail. Its core is to solve the problem of interaction efficiency between consumers, brands and service providers. Tmall has the best online experience For scene consumption experience and consumption entrance, Oceano has the best offline physical scene store. The two parties cooperate to build user online and offline interactive experience scenes, which can quickly allow users to establish awareness of brand products and services, and greatly shorten product sales. The transaction time and cost of the entire consumption process before, during and after sales allow consumers to experience the ceramic tile space scenario and realize a new worry-free shopping experience in the whole process of "what you think is what you see, what you see is what you get", and has a positive impact on the retail industry of ceramic tiles. Consumption contextualization.
On March 7, 2018, Oceano Ceramics released the first new retail service content in the building ceramics industry Standards and service efficiency standards, from the proposal of a new ceramic tile retail consumption model to the implementation of O2O new retail service standards. means Oshennuo CeramicsNew retail has entered the era of standardization and standardization.
Oceano O2O New Retail Standard 1.0 includes four major service standards and five major efficiency standards (ie 31319 standards).
Among them, the new retail service content standards include: ① online and offline, same price in the same city; ② free 720° brick replacement DIY experience; ③ free whole house renderings design; ④ free professional design of whole house plan renderings; ⑤ free three major ceramic tiles Construction guidance. Among them, the most surprising thing for consumers is the five new retail service efficiency standards of 31319, including: ① Online customer service responds in 3 seconds and offline contact takes 3 minutes; ② Ceramic tile DIY space replaces tiles in 1 second; ③ Experience whole-house tiling in 3 minutes Picture; ④Export 2 large ceramic tile construction instruction drawings with one click; ⑤Quickly produce drawings with 3D effect in 9 minutes.
On August 2, 2021, Oceano announced its 2021 major service strategy. Based on strategic base points such as "products + services" and "efficiency + cost", it will optimize full-chain closed-loop services with integrated delivery and precise management and control, providing System solutions promote product quality and service standards to new heights, assist in the realization of ideal human settlements in all aspects, and lead the development of the industry.
The new revolutions in ceramic tile retail consumption triggered by Oceano have greatly promoted the upgrading of industry consumption. For this reason, joining Oceano Ceramics is the strongest guarantee for investment in the industry.
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