01What attributes of products represent the future of the ceramic industry
All business activities are essentially derived from the relationship between supply and demand. Therefore, meeting user needs is the origin of all marketing activities. But for the ceramic industry that has been crazy for 30 years, this business logic does not hold true. With the great strides of urbanization and the brutal growth of the real estate market, the ceramic industry has been running on the road of "determining sales based on production" without considering what products and services channel dealers and users need. Production capacity and scale will always be more important than design and sales. Function is more important. Of course, on the one hand, this benefited from the "market dividend" of strong demand. On the other hand, the people who did not fight against poverty until 2020 have not had time to really pay attention to the "tiles", whether it is spiritual or material needs. Products in the small industry categories of the pan-home furnishing industry "kind" of building materials. Therefore, whether it is the early wear-resistant bricks, polished bricks, or the later antique bricks and marbles, it can be said that they are product changes driven by front-end factory machinery and equipment, process technology and raw material formulas, rather than product changes driven by user needs. , at that time, the floor and walls were paved with tiles, which looked good overall and were easy to clean, which was just a necessity.
However, as the post-90s and 00s consumer groups have become mainstream consumer groups, this group of emerging humans who grew up with the "golden key" have been influenced and educated by the Internet and self-media since childhood. , they understand life better and have better taste than their parents. What they pursue is "saving time, effort and worry", followed by "saving money". They pay more attention to health and environmental protection. They care about functional needs as well as emotional needs. As members of the Z era, they have their own opinions and dare to express their own personalities and preferences. They always have a critical eye for the pursuit of a beautiful and quality life. So, what kind of ceramic tile products are their favorite interior decoration materials?
SUNTOP tiles
The main points are as follows:
(1) You must have good looks. This is an era where looks are important. Transparency and lasting beauty are the first factors that attract the Z era.Not only must you have an interesting soul, but you must also have a pleasing appearance;
(2) It must be wear-resistant. They who like the new and dislike the old do not want to see scratches and oldness on the floors and walls of their homes. The "otakus" in the Z era regard the home as a daily activity. The main battlefield is that being able to scrape, grind and toss is the basic quality that ceramic tile products should have;
(3) We must be antibacterial and environmentally friendly. The COVID-19 epidemic has made the entire human race pay attention to health. Especially as the aging society intensifies and the three-child policy is relaxed, anti-skid and antibacterial properties will become indispensable attributes of wall and floor decoration materials.
02What kind of product has such Properties
As we all know, porcelain polished tiles have been the darling of the ceramic industry in recent years. They have been widely recognized by terminal channel vendors and users for their ultra-wear-resistant properties, warm texture, and lifelike textures, and have become an extremely popular choice in the industry. important categories. Slate is a new era Internet celebrity born in ceramic production technology. Its excellent processing performance allows its use scenarios not only to be limited to traditional walls and floors, but also boldly to enter other pan-home areas such as bathroom products and customized products. .
Although rock slabs and porcelain polished tiles are the two protagonists in the industry, they also have obvious flaws due to their different positioning. From the perspective of the entire industry, except for the improvement in wear resistance compared to other categories, porcelain polished tiles have not made any major breakthroughs in other properties. Although rock slabs have excellent performance, due to their own production costs, they are rarely used in the wall and floor fields where our ceramic industry has long been operating and is good at operating.
So, when rock slabs meet porcelain tiles, what kind of sparks will be created? While the industry is still discussing whether it should be "tile-based" or "tile-based", the R&D team of Shengtuo Ceramics has already taken action to upgrade the original super wear-resistant porcelain polished tiles. , with the high quality and high standard production requirements of rock slabs, the quality and performance of this series of products have been greatly improved, and the "super wear-resistant rock slabs, porcelain polished tiles" category products have been born.
Of course, not all encounters lead to wonderful outcomes, and not all dreams come true. Today's market competition no longer relies on a single strategy or tactic to break through, but relies on the comprehensive competition of the entire industry chain to produce fruitful results. Shengtuo Ceramics, based on its group's strong raw material integration capabilities (cost), industry-leading imported equipment and process technology, and manufacturing genes of high-quality ceramic tile products, has given birth to "super wear-resistant slate porcelain tiles" .
800 super wear-resistant slate porcelain tiles
03Shengtuo Tile "Super Wear-Resistant Rock Product Advantages of Porcelain Polishing Tiles
"Super wear-resistant and high hardness"
Shengtuo Ceramics' "super wear-resistant slate porcelain polished tiles" use 3 layers of thickened super wear-resistant glaze and are pressed and formed by a slate-level high-tonnage press. The product can withstand high-intensity friction at 2100-4500 revolutions. The wear resistance is 3 times higher than that of ordinary ceramic tiles. The wear resistance reaches level 4 or above, and the hardness reaches level 7 or above. It is more wear-resistant and stronger, making the product denser, with more stable physical properties and more guaranteed quality.
"Super stone feeling·high appearance"
"Super wear-resistant slate porcelain polished tiles" adopt high-definition glaze superimposed 3D inkjet technology to deeply restore the texture of the stone. The texture is more three-dimensional and the color and light feel are more realistic and natural.
"Ultra White · High Antibacterial"
The whiteness of the "super wear-resistant slate porcelain polished tiles" reaches 50 degrees. Pure raw materials are selected, and the iron is removed through layers of sifting. It has the characteristics of white and delicate bricks. Inorganic nano-antibacterial materials are used as raw materials and applied to the surface of ceramic tiles to achieve the antibacterial function of ceramic tiles and make the home space safer and healthier.
"Super anti-fouling · Lasting new"
"Super wear-resistant slate porcelain polished tiles" adopt anti-fouling + high-definition protective glaze technology, ultra-low water absorption rate <0.1%, fresh-keeping tile surface, long-lasting appearance, easy care, and durable for 70 years.
"Super versatile·Wide application"
Relying on excellent raw materials and equipment, "super wear-resistant slate porcelain tiles" have better physical properties (full body, scratch resistance, corrosion resistance, high temperature resistance, etc.) and processing properties (opening, round edges, chamfering, etc.), making it applicable to home decoration and workwear, indoor and outdoor scenes.
▲ KA612NB906
▲ KA612NB903
612 super wear-resistant slate porcelain tiles
Shengtuo Ceramics' "super wear-resistant slate porcelain polished tiles", a product that comes from a well-known manufacturing family and combines various advantages, is bound to cause a wave of product innovation in the industry, and will also be an opportunity for terminal ceramic dealers to open up the market. A sharp tool, it has become the first choice material for the "Z era" to pursue a tasteful life and a beautiful home.
