Since the beginning of this year, the development of the ceramic industry has encountered unprecedented challenges. Affected by multiple factors such as skyrocketing raw material prices and power and gas restrictions, major ceramic companies have faced the dual pressures of rising costs and declining sales, and their development has tended to slow down.
However, in the current downturn in the industry, Gode Ceramics has achieved record sales in the first three quarters, achieving sustained Against the trend of growth, sales and the number of outlets expanded simultaneously, showing strong development momentum.
Combined boxing drives sales growth against the trend
In crisis, there is opportunity. As the market tends to be conservative, many brands have adopted a contraction strategy, and this has also become Gaode Ceramics Excellent opportunity to overtake on corners. Gaode Ceramics assesses the situation and adapts to the current conditions, through a series of combinations such as "products + investment + channels", Promote significant sales growth.
Benefiting from the strong strength of the large-scale production base in Foshan, Gaode Ceramics’s production capacity is not affected by coal and electricity Affected by the shutdown, production capacity is sufficient and prices are stable, providing a strong guarantee for product sales.
Gaode Ceramics production base (concept map) ▲
Faced with the complex market environment, AMAP Tile responded quickly, chose to take the initiative, andAdjust the product system, sales channels, franchise policies, marketing and other aspects to enhance competitiveness with high-quality products, promote brand investment with preferential policies, and promote sales growth through multiple channels.
Amap TileGrowth Combination Boxing ▲
Product differentiation brings new competitiveness
Gaode Ceramics After years of rapid development, the product range has been improved and a full range of products has been established. product system and has strong product research and development capabilities. From the original No. 9 source stone to healthy energy bricks, AMAP Tiles has achieved a transformation from winning by quality to winning by experience. Breakthrough transformation.
Gaode CeramicsProduct System▲
In order to cater to the trend of customized home furnishings, AMAP Ceramics was the first in the industry to propose the concept of "tile slate" , and launched the "Amap Slate Tiles", which is a highly differentiated product and has become another core product after the healthy energy bricks, creating new profit growth points for the brand.
AMAP · Slate Tiles ▲
Slate tiles can be directly matched with the existing channels of ceramic tile dealers. There is no need to invest in new promotion costs and channel expansion costs. However, they have the same quality and performance as slate slabs. They can also be integrated into the customized home sector to achieve The product’s dual-effect growth in both the stock market and the incremental market.
Transform investment results into brand momentum
Amap Ceramics's excellent sales performance is also inseparable from its active investment policy. In the first three quarters of this year, Amap Ceramics has achieved remarkable results in investment promotion. More than 200 new partners have joined Amap The brand has become a new force promoting the vigorous development of AMAP Ceramics.
At the same time, the headquarters launched the "I invest, you make money - AMAP Ceramics Headquarters Investment Experience Partner Selection" activity has been updated It has received enthusiastic response from the market. Gaode Ceramics The business selection mission goes deep into the terminal market, conveys brand value, and provides development for more high-quality dealers opportunity.
Some contracted customers▲
Active investment policies and fruitful investment results have further transformed into brand momentum, feeding back the growth of sales and becoming AMAP Ceramics is an important support for incremental development.
Channel diversification broadens sales channels
Products and investment promotion are improvements to internal strength, while channel expansion is a reshaping of external competitiveness. AMAP Ceramics Empower channel construction from multiple dimensions such as product strength, promotion strength, and service strength to consolidate the terminal foundation. Broaden sales channels.
In the integrated channel, AMAP Ceramics continues to increase its product strength and launches a variety of 600x1200mm and 750x1500mm specifications. Reorganize products and strengthen channel advantages. At the same time, the large-scale promotion of slate and ceramic tiles has also brought benefits to the customized home furnishing channel.
For the engineering channel, we focus on cultivating a group of high-quality core dealers with strong engineering service capabilities and experience, deeply exploring the field of healthy housing, and creating high-end quality projects.
Benchmark project case: Western China Science and Technology Innovation Port▲< /span>
Much achievements have been made in the field of healthy housing engineering
The outstanding performance in the field of healthy residential engineering is also an important reason for Amap Ceramics to achieve rapid growth. Strong production capacity support and excellent product quality make Amap Ceramics the trusted choice for many benchmark projects.
Last year, AMAP Ceramics was recognized by the National Housing Technology Alliance for its patented invention technology of healthy main materials for healthy homes. teachTo member units, we will realize a new development model of joint construction, benefit sharing, and efficient operation with more than 100 member units, and jointly promote the healthy development of innovation capabilities in the housing industry.
AMAP CeramicsStrategic Partner▲
With the steady advancement of Gaode Ceramics's healthy residential project strategy, more and more well-known domestic real estate companies Established a partnership with AMAP Ceramics. Gode Ceramics has successively welcomed Greenland Group, Poly Group, Dongjian Group, Agile Group, Weiye Holding Group, Jiaotong University Heavyweight companies such as Innovation Harbor Industrial conducted research and inspections to jointly build high-end healthy residences.
AMAP Tiles A combination of sales growth has taken shape. In the foreseeable future, AMAP Ceramics will continue to accelerate its development and continue to lead the industry.
