On November 26, 2021, on the 18th floor of Building T11 in Foshan Smart New City, the Siman brand’s headquarters exhibition hall was officially unveiled to the public. Also unveiled together with the 3,000-square-meter headquarters exhibition hall are the innovative products "new generation translucent slate" developed by the Siman brand over a period of five years, as well as the equally addictive tactile ceramic tiles.
Event site
On the same day, the Siman brand held the "New Generation Translucent Slate Pioneer: Siman Translucent Slate·Tactile Ceramics Press Conference" in the exhibition hall of its headquarters, inviting many partners and news media to witness the event. It officially announced the birth of a new brand, bringing a bright color to the ceramic industry where new brands have been scarce in recent years.
Liang Shizhan, Chairman of Siman Ceramics, delivers a speech
Innovation-based ceramic industry for 18 years
At the press conference, through the introduction of Liang Shizhan, chairman of Guangdong Siman Ceramics Co., Ltd., the past and present life of Siman brand gradually emerged.
It turns out that as the pioneer of the new generation of translucent slate, the predecessor of the Siman brand was a technology-based enterprise established in 2003 that focused on the research and development of innovative ceramic tile products. Over the past eighteen years, it has continuously provided technology to major brands in the ceramic industry. services, and has accumulated rich core technologies.
Therefore, the Siman brand was established at the end of 2020. It can be said that it has accumulated a lot of experience. As soon as it debuted, it launched two differentiated innovative products: translucent slate slabs and tactile tiles. Among them, the research and development of translucent slate slabs took a long time. For 5 years, the product has been very competitive.
It is understood that the entire production process of Siman brand translucent slate slabs adopts Italian intelligent production systems, including roll forming with a 36,000-ton Italian Sacmi intelligent press and molding with an Italian System digital inkjet machine. texture, and then fired in a Sacmi smart kiln at 1250°C for 200 minutes, so the translucent slate not only has excellent light transmittance, but also has high density and compressive strength, with a modulus of rupture of up to 45MPa.
Dr. Yin Hong’s speech
Translucent slate is comparable to high-end stone
Relevant data shows that in the past three years, there have been more than 138 domestic slate production lines, developing at an average rate of about 50 per year. Competition in the slate market has become fierce.
Liang Shizhan pointed out that in the context of increasingly fierce competition in slate slabs, the Siman brand takes the high-end innovative product translucent slate slabs as the entry point, focusing on the differentiated brand label of "transmittance", and using the new generation of translucent slate slabs as the entry point. The founder of slate positioned the brand, avoiding the mainstream slate market that competes with colors and specifications in the ceramic industry, subverting people's traditional understanding of slate, and embarking on a development path unique to the Siman brand.
In fact, in the field of high-end stone materials, light transmission is also a scarce selling point. For example, fish belly white that can transmit light is sold at a higher price than jazz white that cannot transmit light. Liang Shizhan further said that the Siman brand’s original translucent slate has the characteristics of transparency, warmth, and crystal clearness. The application space of the translucent slate is not only comparable to that of high-end stone materials of the same type, but it is also anti-fouling, acid and alkali resistant, and impact resistant. The performance is better than that of stone, the advantages are very obvious, and it has broad market prospects.
In the future, the Siman brand will continue to update the technology of translucent slate slabs and launch second-generation, third-generation and more iterative products. Liang Shizhan pointed out that the Siman brand will always adhere to innovation-driven high-quality development of enterprises, combine innovative technology with fashion design, create European and American popular style products, and satisfy people's pursuit of high-quality life.
Siman Ceramics Marketing General Manager Zhang Aiming delivers a speech
Tactile tiles show off the outside and the inside
If the translucent slate is the "air fighter" of the Siman brand, then the high-end tactile ceramic tiles are its "ground troops". At this press conference, Zhang Aiming, marketing general manager of Guangdong Siman Ceramics Co., Ltd., introduced six series of tactile ceramic tiles, with more than 200 products.
The six series of Siman brand tactile tiles are Cezanne impression cement series, Colorado colorful stone series, Grand Canyon sandstone series, Monet art cloth series, Morandi solid color series, and original stone marble series. From the name You can see its beautiful texture.
What are the technologies of Huizhong? Zhang Aiming pointed out that the design concept of Siman brand tactile tiles is to take a differentiated product route and focus on the touch experience of the product surface. In order to highlight the different touch experiences, Siman tactile tiles use a variety of different surface technologies, including anti-slip dry particles. , ultra-fine dry granules, candy dry granules, flash diamond dry granules and other materials, combined with soft throwing, semi-throwing and other processes, not only create an excellent product touch, but also are non-slip, wear-resistant and have great texture.
Media interview session
Ribbon cutting ceremony
Actively present at major exhibitions
In the current era of information explosion, if you have a good product, you also need to be able to speak out. In this regard, Siman brand has carried out a series of marketing layouts.
First of all, it took over the entire 18th floor of Building T11 in Foshan Smart New City and built a headquarters exhibition hall with an area of 3,000 square meters, highlighting the determination and confidence of Siman Brand to become a high-end brand.
Secondly, it is to actively participate in major exhibitions. For example, at the 37th Foshan Ceramics Expo, which has been postponed to next year, the Silkman brand will be displayed in the two major exhibition areas of China Ceramics Expo City and China Ceramics City; another example is the upcoming 2021 Guangzhou Design Week, Silkman brand will be displayed at Guocai Booth 12C08 of the pavilion was unveiled.
Third, it is to actively carry out advertising. This year, the Siman brand has placed many outdoor anti-aircraft artillery advertisements in Foshan, and has achieved very good results. The Siman brand has attracted widespread attention in the industry as soon as it was launched on the market, and has reached intentions of in-depth cooperation with many agents and partners.
Event photo
When it comes to investment promotion, Zhang Aiming said that mutual recognition between the two parties is undoubtedly the basis for cooperation. The most important thing is that the business philosophy and development ideas of both parties must be consistent. After the values are synchronized, further specific cooperation details can be discussed. He believes that partners who choose Siman brand, differentiated innovative products such as translucent slates and tactile ceramic tiles will be able to quickly achieve profitability.
Real photos of the exhibition hall (part of the space)
