In an era of abundant material resources and information explosion, cutting out the complex and simplifying is a lifestyle that is more highly regarded by new consumer forces. Appropriate design pays more attention to the respect and understanding of people in the space, and pursues the quality and aesthetic value of home products. As the pioneer of marble tiles, Jianyi has always maintained a pioneering attitude in the ceramic industry. Every new product release is based on precise insights into consumer trends, setting off a new round of quality breakthroughs and space design innovations in the industry.
On March 4, the 2022 marble tile spring new product launch conference with the theme of "Infinite Nature·Appropriate Beauty" was grandly held at the Foshan GANI headquarters. Cooperating with strategic partners Tencent Home | Shell, Youju | Design Evolution, Jianyi demonstrates the beauty of nature and craftsmanship with its spring new products that are "sophisticated in heart and simple in form"; with "love in heart, measure in taking, and way in giving in". ” life proposition, vigorously advocates a simple, comfortable, and humanistic care lifestyle; reconstructs high-quality aesthetic life with “appropriate” aesthetic tastes and products, and accelerates the advancement of the revolution in Chinese people’s life scenes.
▲Activity site
At the press conference, representatives from the design industry such as Zhang Can, the "Huscan Brother" of Chengdu and the founder of Sichuan Chuangshida Architectural Decoration Design Co., Ltd., and Wu Wenli, the founder and chairman of Shenzhen Panshi Interior Design Co., Ltd., came to the scene to help. , jointly discuss the choices of a better life; Chen Min, a close friend of the Jianyi brand, the oldest woman in the country to climb Mount Everest, and a national first-level mountaineer, shared her experience in climbing Mount Everest. Li Gangqiao and Li Zhihao, vice presidents of Jianyi Group, Guo Wenkai, director of brand and marketing center of Jianyi Group, as well as industry experts and media figures Cai Yue and Yan Hong, jointly interpreted Jianyi's new spring products and explored the way to a better life. Nearly 40 authoritative media outlets provided in-depth coverage on the spot.
New starting point: constant self-challenge
At the beginning of the press conference, Li Gangqiao, vice president of Jianyi Group, delivered a speech. He said: "In the context of consumption upgrading, the ceramic industry and even the entire home decoration industry are facing a new round of self-reform. How to maximize the essential functions of ceramic tiles has become a major issue for the development of Jianyi." It is understood that in 2022 2020 is the first year of Jianyi’s five-year plan. We will use the delivery of finished products as the cornerstone to ensure customer value, and use [Jianyi Life Proposal] to redefine the brand connotation and release the brand value.Maximum energy. The spring new products developed based on the "Jianyi Life Proposal" are a new breakthrough for Jianyi in product research and development.
▲Li Gangqiao / Vice President of Jianyi Group
Chen Min, a close friend of the Jianyi brand, shared her legendary story of climbing Mount Everest and the upcoming "7+2" expedition project to the nine poles of the earth. "Jian Yi is like my family. Its focus, sincerity and friendly spirit deeply moved me, and it also gave me a lot of warm strength to inspire and achieve my Everest dream." Chen Min said emotionally, " Climbing is a process of self-conquest and challenge, which allows limited life to unleash unlimited possibilities. Doing difficult and right things is my lifelong belief." Just like Jian Yi's long-lasting love for the ceramic industry, every time. The product iteration and concept innovation are both a brave self-challenge. Chen Min’s climbing spirit inspires all employees of Jianyi to move forward courageously and fearlessly on the road to climb the Everest of the "Century-Year Jianyi" career.
▲Chen Min/Jianyi brand friend, the oldest woman in the country to climb Mount Everest, and a national first-level mountaineer
New ideas under the new trend: love in the heart, restraint in taking, and morality in giving up < /strong>
"From 'Youju' to the 'Uju' era, new home consumer groups are experiencing unprecedented new services in a new home space." Cai Yue, founder and CEO of Youju, explained to the guests. "2022 Home Furnishing Industry Consumption Trends". According to his introduction, Jianyi's new products that are "infinitely natural, just right and beautiful" came into being, laying a solid foundation for shaping a beautiful living space. At the same time, the overall solution of finished ceramic tile delivery created by Jianyi around the pain points of decoration accurately caters to the public's demand and yearning for a better home life, and has strong development momentum.
▲Cai Yue / Founder and CEO of Youju
Consumption risesIn this era of high-end products, what is most valuable to customers? At the press conference, Guo Wenkai, Director of Brand and Marketing Center of Jianyi Group, gave the answer based on the current situation of social development: a better life. At the same time, he also pointed out that the essence of ceramic tiles is the "basic element" to achieve a better life for customers. Based on this, combined with the "three ones" principle, Jian Yi condenses the life proposition of "love in the heart, taking in moderation, and giving up in a right way", guiding people to return to the true nature of life and feel the beauty of life. In the future, Jianyi will continue to adhere to the duty of ceramic tiles as the "basic element" to achieve a better life, continue to innovate, be sincere and altruistic, be a "green leaf", and make life as happy as a flower.
▲Guo Wenkai / Director of Brand and Marketing Center of Jianyi Group
New product: Simplify the complex, the simpler your life, the richer your heart will be
As the highlight of this conference, the much-anticipated new spring 2022 products will be unveiled. Li Zhihao, vice president of Jianyi Group, explained the unique features of the new product to the guests.
Jianyi is committed to perfecting the nine color systems of its products, and continues to focus on the perfect expression of color and texture in research and development. Li Zhihao, vice president of Jianyi Group, said that this new spring product is not a common industrial assembly line product. It has excellent and comfortable performance in terms of color, brightness and craftsmanship.
▲Li Zhihao / Vice President of Jianyi Group
It is understood that this spring new product revolves around the simple life proposition and the simple aesthetic values and integrates into the current new home trends. It uses high-end and elegant neutral colors as the main tone, and the texture and details of a variety of rare stone elements. Carry out deconstruction, integration, and reconstruction to give ceramic tiles a new aesthetic image beyond their functions, demonstrate a simple, comfortable, and humanistic lifestyle, and create a warm living space.
Subsequently, the 2022 spring new marble tile products of "Infinitely Natural and Perfectly Beautiful" were officially released globally! With the upgrading of new consumption, the new spring products are "just right and beautiful&rd"quo;’s beautiful home brings ultimate beauty and craftsmanship experience.
▲2022 Marble Tile Spring New Product Release Ceremony
New design: Create a beautiful home with "appropriateness"
The concept of "taking in a certain way and giving in in a right way" in design means insisting on comfortable texture and caring for the humanities of the space. Under the auspices of Yan Hong, the initiator of the Jin Teng Award, general manager and executive editor of Design Evolution, special guests conducted an in-depth discussion on "the choice of a beautiful home" focusing on Jian Yi's life proposition and new products in 2022.
▲Forum session
Cai Yue believes that the deepening spiritual needs, rich material foundation, and increasing design and manufacturing capabilities have enabled Chinese people to no longer pursue the satisfaction and security brought by "complexity" and "multiple", and can be more calm Enjoy a simple but not simple life. Jianyi is full of philosophical thinking about the positioning of the entire home furnishing industry, its own brand and products, so the new products are given a more peaceful personality and a wider range of application scenarios. In his understanding, a good ceramic tile product should be more like a gallery or art museum. While not losing its own texture, it should never overwhelm the guest and take over the host, leaving the style of the home to be dominated by soft furnishings.
▲Cai Yue
In Zhang Can's view, Jian Yi's life proposition of "having love in the heart, taking in moderation, and giving up in a right way" is a meaningful guide in the fields of design and life. Designers have been pursuing degree of control all their lives and thinking about how to balance the relationship between people and life, space and aesthetics. In design, visual experience, behavioral experience and emotional experience are the three most important dimensions. Today's designers need to focus more on emotional experience. The "de-stylization" of Jianyi's new products allows it to break through the limitations of its own status and have broader ductility, which is more conducive to harmoniously integrating into diversified spaces.
▲Zhang Can / Founder of Sichuan Chuangshida Architectural Decoration Design Co., Ltd.
Wu Wenli said that the era of simply advocating design style and appearance has passed. Nowadays, designers need to have humanistic care, return to people's demands, pay attention to the living environment, and logically sort out rationally and scientifically. He believes that not excessive and "appropriate" is the best design. Jianyi's "appropriate" new products have more powerful expressive power. From specification innovation to the expansion of application scenarios, Jianyi continues to bring surprises. "Jianyi has absorbed the power of Zhongyong culture, and has become more restrained from brand culture, product research and development, to product presentation. Janeyi's products are winning the love and resonance of the public with their unique warmth, inclusiveness and affinity."
▲Wu Wenli / Founder and Chairman of Shenzhen Panshi Interior Design Co., Ltd.
Li Zhihao pointed out that good design is designed together. He believes that "appropriateness" contains a concept word - degree, and if "degree" is grasped, it is appropriateness. The real "just" means to get into a person's heart and truly understand the demands from the heart, rather than just making judgments from one's own perspective. Jianben's new spring product series focuses on the temperature of psychological feelings, expounds the humanistic care in traditional Chinese culture from a distinctive aesthetic perspective, focusing on "the essence" and "exactness".
▲Li Zhihao
As the conversation came to an end, Yan Hong concluded that appropriateness is actually a kind of confidence and calmness. As the pioneer of marble tiles, Jianyi always insists on taking a step back in products, highlighting people's feelings in the space, and taking "I" as the basis. She said that Jianyi's products are very inclusive and approachable, and she hopes that this spring new product series will allow everyone to have a suitable home.
▲Yan Hong / Founder of Jinteng Award, General Manager and Executive Editor of Design Evolution
At this point, the "Infinite Nature" held by Jianyi in conjunction with Tencent Home｜Shell, Youju｜Design Evolution· Just right and beautiful” 2022 spring new product launch conference came to a successful conclusion. Jianyi’s 2022 spring new products contain respect for nature, exploration of material texture and characteristics, prediction of consumer demand and future trends, and in-depth understanding of the essence of life Thinking and reconstructing the relationship between people and space lead to infinite possibilities for building a beautiful home. Through the ultimate marble tiles and perfect finished product delivery system, Jianyi will in the future bring "love in the heart, measure in taking, and give in." This life philosophy of "Tao" has been passed on to thousands of households, helping more and more people realize the beautiful life they long for!
▲Taking a group photo
