In the construction and ceramics industry, the market is constantly changing. Only by being good at seizing opportunities can we create business opportunities. For operators, only by responding to new development trends and choosing the right brand can they create wealth and get twice the result with half the effort!
On July 6, the "Zhuoyuan Brand 2022 National Online and Offline New Business Enrichment Summit" was grandly held. Potential ceramic tile distribution partners from all over the country gathered together for interactive exchanges , talk about cooperation and share new business opportunities in the industry!
This is a feast belonging to Zhuoyuan brand, and it is also an industry ceremony full of business opportunities! With its strong brand strength, strong scientific research innovation, product strength, and service strength, Zhuoyuan brand attracted nearly a hundred intended franchisees to successfully sign contracts on site, bringing the summit to a successful conclusion!
Enter the headquarters and feel the craftsmanship and quality
Zhuoyuan brand Mercedes-Benz has always been in the fast lane of rapid development and expansion. Starting from the market and customer needs, it is committed to the research and development of differentiated and innovative products, and displays its images and products with higher brand recognition.
In the morning, all the merchants and friends walked into the exhibition hall of the Zhuoyuan Brand Marketing Center headquarters under the guidance of the staff. Under the guidance of the headquarters lecturers, they visited the Zhuoyuan Health Energy Museum and the latest, trendiest and most popular Zhuoyuan. Feel the unique charm of ultra-healthy, ultra-fashionable, and high-looking products at Yuanyanzhi Pavilion and Zhuoyuan·Pingse Pavilion, which is the next growth engine leading the new consumer market!
The merchants then walked into the Zhuoyuan brand intelligent manufacturing production base and visited and experienced the fully automatic production line, the industry's unique 28-channel high-definition inkjet equipment, large-tonnage automatic hydraulic press, intelligent control Top international and domestic equipment such as warm roller kilns have further enhanced the determination and confidence of merchants to cooperate with Zhuoyuan brand.
Through a comprehensive on-site inspection, the intended franchisees have a deeper understanding of the Zhuoyuan brand, and have expressed their high recognition and praise for the Zhuoyuan brand's production strength, product diversification and high-end display image, making them want to join Zhuoyuan. The determination and confidence in the future are even stronger.
Take the pulse of trends and climb the peak of wealth together
Facing an unprecedented severe winter in the ceramic industry, with the epidemic raging, factors such as "dual control", "double carbon", power rationing, frequent coal restrictions, gas restrictions, production control, rising raw materials, fierce competition in the stock market and other issues, how to Finding reliable brands and breaking through is particularly important for investment entrepreneurs.
At the summit, Li Bin, General Manager of Zhuoyuan Brand Marketing, Huo Juncheng, Customer Service Department Manager of Hongyuan Ceramics Group to which Zhuoyuan Brand belongs, Ye Lingli, Group Internal Affairs Manager, Cao Zhanghai, General Manager of Zhuoyuan Energy Brick Zhejiang Shaoxing Marketing Center, Jilin Tang Like, general manager of Liuhe Marketing Center, Xing Shicai, general manager of Shandong Linyi Marketing Center, and many other guests attended the summit and jointly planned a new chapter for the development of the industry!
At the meeting, Mr. Li gave a wonderful speech. He pointed out that after 20 years of development in terms of quality and reputation, the Zhuoyuan brand has become the only product on the market that has both "health functional products" and The characteristic brand of "Stone Slab Performance" products and 2,000+ brand stores are located at home and abroad, with layouts in Vietnam, Iran, Sri Lanka, etc. The healthy ceramic tile efficacy experience marketing model is easy to profit and can be copied quickly. It has won the awards of Country Garden, Poly, and Greenland Strategic cooperation projects with leading real estate developers to create "healthy communities" are widely used in many high-end landmark projects such as airports, government affairs centers, hospitals, and shopping malls! The Zhuoyuan brand has quality, characteristics, strength, services, policies, and empowerment. Joining Zhuoyuan is a turning point in choosing to grow your career and wealth!
Scenario marketing transaction system to break through the market
In the era of great consolidation in the ceramic tile industry, there is no business guarantee without platform strength! At the meeting, Mr. Wu interpreted the great strength of the Zhuoyuan brand from the perspective of group strength, brand ability, brand communication power, intelligent manufacturing scale, differentiated competitiveness, and professional service capabilities. , Great Intelligent Manufacturing, Great Difference, Great System, Great Profit, Great Empowerment, and Great Support, aiming at market demand and changes, deeply analyzing the problems faced by merchants in starting a business, transforming, and expanding customers, and will lay out the most effective way to break the situation in the future. Bring it to merchants.
In order to better empower dealers, Zhuoyuan Brand has adopted a new marketing profit model to create a brand reputation ecosystem from a marketing perspective. Zhuoyuan brand scene experience rapid transaction system, from inducing customers to purchaseBuying desire, to promote customer purchase, experiential shopping guide system, shopping guide takes 3 minutes, transaction is completed in half an hour, profits are easy to copy, and store customer acquisition promotion system, the headquarters promotes traffic in the same city to acquire customers, directly assigns orders to stores, and helps stores activate terminal sales potential, allowing customers to continue to gain customers and make profits!
At the same time, Zhuoyuan Brand has accumulated profound market operation experience, forward-looking marketing one-to-one assistance system, and comprehensively empowered terminals. Customized solutions based on the pain points of new business operations, from store construction and sample selection to store marketing, solve dealers' problems in basic operation and management of brands, products and stores, help dealers achieve rapid profitability, and ensure the good operation of specialty stores. Customized development for large merchants, from the thinking level to the execution level, allows franchisees to complete upgrades and evolutions, empowers terminal operations, and protects the business path of each cooperative franchisee.
Interpretation of distinctive business models to seize market opportunities
Brands that make money are all because they have good products. Products are the best endorsement of the brand, and good products are the “stepping stone” to the terminal’s success!
At the meeting, Mr. Li gave a keynote speech on "Interpretation of Zhuoyuan Brand Product Value and Investment Policies". In view of the current difficulties faced by the industry, such as intensified cross-border competition, channel changes, and the emergence of new materials and new technologies, Mr. Li clearly pointed out the way for Zhuoyuan brand to win: in the trillion-dollar health market in the post-epidemic era, in the demand for health products As the market becomes more and more prosperous, the formaldehyde-reducing and antibacterial Zhuoyuan·Healthy Energy Bricks, differentiated high-value products, are the key to seizing the market; facing the slate trend, Zhuoyuan·Sandstone Ceramics uses the evolutionary "board" of performance to sell slates. performance, quality and colors to seize the market share of ceramic tile channels; to occupy the young consumer market, "I + plain modern tiles" develop products based on the individual aesthetics of young people, and closely grasp the preferences and demands of the target group, with exclusive and trendy products. Good store drainage can bring greater business benefits to franchisees.
Zhuoyuan brand has 12 major product categories, 300+ leading designs and colors, 20+ texture craftsmanship, 15+ trendy specifications, 7+ adapted thickness, 4+ channel products, focusing on the market. Strong differentiated competition, good price premiums, high customer acquisition rate in stores, easy promotion, and can be directly introduced into the existing terminal sales system.To seize market share in ceramic tile channels and achieve customer expansion. At the same time, Zhuoyuan Brand will implement the joint construction of regional central warehouses by manufacturers to help terminals quickly sink into the market and realize the forward movement of tens of millions of inventory, which can not only reduce the operating costs of distribution partners, but also ensure sufficient supply of goods.
Mr. Li's wonderful theme sharing not only demonstrated Zhuoyuan's strength, but also greatly enhanced his professional knowledge of trending products, winning warm applause from the merchants present!
Healthy experience helps to acquire customers without worry
At the same time, a health efficacy experience area was set up at the summit site! Professionals from the headquarters will provide hands-on experience and explanations on human body microcirculation, soy sauce, wine, tea and vinegar to the merchants present. A plain modern brick anti-fouling and wear-resistant experience area is also set up so that merchants can personally experience the hard-core products of Zhuoyuan brand. Performance, through real experience, the merchants present can truly feel the core health effects and performance of Zhuoyuan products.
Experience your experience and share your business philosophy
Although 2022 will be difficult, Zhuoyuan Brand still chooses to walk with its dealers through thick and thin and tide over the difficulties hand in hand. At the meeting, Cao Zhanghai, general manager of Zhejiang Shaoxing Marketing Center of Zhuoyuan Energy Bricks, Tang Like, general manager of Jilin Liuhe Marketing Center, and Xing Shicai, general manager of Shandong Linyi Marketing Center, all called Zhuoyuan brand and shared their experiences and feelings in the operation process. , saying that thanks to the support and help of Zhuoyuan Brand Headquarters, Zhuoyuan Brand Headquarters has led them through the most difficult node of the epidemic. At the same time, Zhuoyuan Brand Headquarters will also provide one-on-one customized marketing assistance systems based on the different operating conditions of dealers. Empower dealers to make their brands bigger and stronger locally.
Announcement of franchise benefits and signing of contracts
The market is freezing and extremely hot! As Mr. Li announced a new investment and franchise plan for this business selection summit, he provided generous franchise conditions and unconventional policies and huge benefits. Many merchants responded and placed orders and franchise fees, making the entire summit a success. Pushed to the climax, the heat is unprecedented.
At the appreciation dinner, Mr. Liang Tongwei, chairman of Hongyuan Ceramics Group, the company that owns the Zhuoyuan brand, came to the scene to toast with all the newly promoted Zhuoyuan family members, guests and friends to express his gratitude. All the dealers and friends who are present have their support and trust, and wish to join Zhuoyuan and achieve common prosperity!
A perfect ending does not mean the end, but a new beginning! Zhuoyuan brand will stand at a new starting point, with better products, more precise marketing, better services, and practical actions to cooperate with dealer partners for win-win results and create a new chapter of wealth!
