In May this year, the China Ceramics Network's national ceramic tile market research team came to Chongqing, known as the "Mountain City", and visited the Red Star Macalline Supreme Mall in Yubei District Tongli Marble Tiles flagship store.
It is understood that the home building materials store will officially open in 2021, and the exhibition hall of Tongli Marble Tile will also be opened in 2021. It was just completed not long ago. In the new showroom, which is full of sophistication and high-end, Tongli marble tiles Chongqing dealer Meng Rong accepted Interviewed by China Ceramics Network.
The following is the transcript of the interview:
Reporter: Thank you Mr. Meng for taking the time from your busy schedule to accept the interview with China Ceramics Network. May I ask where Mr. Meng is from? In which year did your company start acting as an agent for Tongli marble tiles?
Meng Rong: I am from Chongqing. The company officially distributed Tongli marble tiles in 2018.
Reporter: How many stores does Tongli Marble Tile currently have in Chongqing? What is the positioning of the brand?
Meng Rong: Tongli Marble Tile has a total of three stores in Chongqing, namely Red Star Macalline Supreme store, Garden Expo Park Juranzhijia store and Hechuan store. In terms of brand positioning, Tongli Marble Tile is a high-end brand focusing on the marble tile category, and will choose Tongli Marble Tile's customer base is also mostly villas and large flats.
Reporter: Chongqing Tongli Marble Tiles Why did you choose to lay out these markets & stores? What are your next plans?
Meng Rong: First of all, Yubei District in Chongqing is one of the areas with the highest concentration of high-end residential buildings. It can be said to be the mainstream market for high-end ceramic tile brands in Chongqing. Chongqing Tongli Marble Tile has deployed Juranzhijiayuan Expo Store and Red Star Macalline Supreme Store in Yubei District. Mainly out of considerations of expanding channels and capturing mid- to high-end consumer groups. Moreover, in these two shopping malls, the location of the Tongli Marble Tile store is relatively unique. We also pass The introduction of high-end villa elevators and the combination of marble tile showrooms not only create a more profound first visual impression, but also better target high-end customers and increase the rate of entry into the store and the rate of customer retention.
In recent years, Chongqing’s counties and districts have slowly caught up with the pace of development, and the consumption power of areas represented by Hechuan has also gradually increased. Chongqing Tongli Marble Tiles chose to set up points in Hechuan, which not only expanded the brand's radiation range to the surrounding markets of Chongqing, but also enhanced the Increase brand awareness and influence. As for future plans, I personally prefer to take each step more steadily and steadily. Chongqing Tongli Marble Tiles The main work in the next step is to refine the market, broaden the channels, and improve services Do it well and increase the brand's market share to a greater extent.
Reporter: Please tell me about Chongqing Tongli marble tiles? What kind of layout and development has your company had in recent years?
Meng Rong: Yes. We have four main channels, one is retail generated by stores; the other is cooperation with designer studios and decoration companies; the third is project strategic cooperation to enter some local high-end real estate; the fourth is secondary agency outlets. As the market continues to change, our company has also subdivided and deepened its channels. Generally speaking, it can be divided into seven channels: designers, decoration companies, store retail, community channels, cross-industry alliances, engineering, and distribution.
Reporter: Do you think the current competition in Chongqing's ceramic tile market is fierce? Tongli marble tiles What core competitive advantages does this brand have?
Meng Rong: It is inevitable that the ceramic tile market in Chongqing will be fiercely competitive. It should be said that competition in any industry is fierce nowadays. As merchants, we need to have more conditions and strength than before to provide better solutions to customers. This is also a manifestation of the upgrading of market consumption.
Speaking of the competitive advantage of Tongli marble tiles, I think the "rich product colors" is the comparison The key point is not that other marble tile brands on the market are not good, but that everyone is selling "black, white and gray" products, Tongli Marble Tiles has launched a variety of products with realistic textures, rich colors and high-quality textures through long-term research and development, which will give customers a wider choice.
And Tongli marble tiles more truly restore natural stone, allowing customers to pay much lower prices than stone. Enjoy the decorative effect of precious stone at a reasonable price. In addition, the headquarters has also launched original continuous-seam products and precision paving technology, which can achieve the application effect of one brick and one space. These unique and differentiated attributes are why Tongli marble tiles still occupy a place in the fierce market competition.reason.
Reporter: What do you think the future direction/trend of ceramic tiles in the Chongqing market will be? What categories, styles, and specifications of products will become mainstream?
Meng Rong: I think marble tiles will be an enduring category, because there are fewer and fewer customers using stone. Compared with stone, marble tiles are more environmentally friendly and have superior performance. You know, some precious stones are priceless, but Tongli marble tiles can be cloned through 1V1 and restoration, allowing consumers to enjoy high quality while enjoying benefits.
Speaking of Chongqing, it is actually a "fashionable" city. The consumer group is getting younger and more diversified. They are more pursuing personalized and trendy products. Marble tiles are the best-selling category on the market. , can basically meet various home decoration styles such as simple European, modern, new Chinese style, light luxury, etc., and Tongli marble tilesThe colorful features just meet the needs of contemporary young consumers.
As for the popular specifications in the future market, I personally think that there will be more trends in large-sized, continuous-grain products, such as the more common 600x1200㎜, 750x1500㎜, 900x1800㎜, and some 800×2600 used for walls. ㎜, 900×2700㎜, this size can reach the top in one piece, reducing the seams and making it more beautiful.
Reporter: In addition to products, how does Chongqing Tongli Marble Tiles meet the needs of consumers in terms of services? ?
Meng Rong: In addition to the commodity itself, services also account for a large part of the value of a commodity. I often tell our employees that we do more than just sell tiles. First of all, door-to-door measurement and design renderings are a must, as well as delivery, replenishment, returns and exchanges; for the currently popular large slabs and rock slabs, we will recommend experienced masters to do construction and paving for customers. ; In addition, we also have a dedicated creative director position to provide consumers with “how to match soft furnishings” and “how to improve lighting.Consumers will basically accept these professional suggestions readily.
Reporter: Good service cannot be separated from a team. What is the current number of team members in your company? Do you have any experience in building a team that you can share with you?
Meng Rong: Our company currently has a team of more than 30 people. In fact, building a team is inseparable from two words - "training". For example, during weekly meetings, small trainings are held within the company; the brand headquarters also regularly organizes nationwide training for shopping guides, salesmen, store managers, and designers; the brand headquarters also sends support personnel every month Go to Chongqing to teach and empower our team’s skills.
Because I have been in the army before, my personal requirements for the team are not only combat capabilities, but also coordination capabilities. I hope that the team I lead will have both cohesiveness and mental outlook, so the company will conduct study and training on how to treat people, hospitality etiquette, and the way to speak when interacting with others, so as to improve the overall quality of employees.
Reporter: It can be seen that the brand headquarters has provided great support to Chongqing Tongli Marble Tiles. What do you think? What aspects of empowerment are most helpful to you?
Meng Rong: Yes. Tongli Marble Tiles The headquarters provides advertising, team training, strategic planning, market development, operational guidance, All-round assistance such as channel construction, event planning and implementation is very strong, among which training assistance, event assistance and operational assistance are of greatest help to us. Not only that, Tongli Marble Tiles headquarters will assist us in product sorting and planning, which they have done Very professional; there are also some development and application of terminal sales tools, which is also done relatively well.
I believe that if you want to do something well, you must first believe that it can be successful, and then continue to try and improve it. Sometimes we dealers come up with some business ideas, such as holding a small press conference or a salon event, Tongli Marble Tiles headquarters will provide support and help. Because everyone (manufacturers) has the same starting point and hopes that the brand can develop better, we can trust each other and work together.
